The Challenge
J.P. Morgan's Consumer Commercial Banking needs a Product Director who can orchestrate growth across 70M+ digital customers and 6 lines of business. You'll own the growth OKR for digital channels (Chase.com, mobile app) and lead the product teams building discovery and shopping experiences that drive new account acquisition at scale.
Your Mission
Map current product performance across all 6 lines of business (Card, Consumer Bank, Auto, Home, Wealth, Business Banking) and identify top 3 growth levers for digital channels
Establish growth OKR framework with clear accountability for new account targets across Chase.com and Chase Mobile App
Conduct competitive analysis of fintech and traditional banking digital experiences to identify differentiation opportunities
Onboard and align cross-functional team (PMs, tech, design, analytics, research) on Q1 product roadmap priorities
Launch 2-3 high-impact product features or experiences tied to personalization/agentic AI trends that move net new account acquisition KPIs
Establish product health dashboard tracking discovery, conversion, and channel performance metrics across all 6 LOBs
Mentor and develop PM team on advanced product discovery methods and develop standardized product adoption playbook
Deliver business case and roadmap for next-gen digital experience addressing identified customer gaps vs. competitors
KPIs You'll Own
New Account Acquisition Rate
Track net new accounts opened via Chase.com and mobile app across all 6 lines of business, broken by channel and product.
Discovery & Shopping Experience Conversion
Measure customer progression through digital discovery flows to product selection and account opening completion rates.
Product Feature Adoption & Engagement
Monitor velocity of new features launched, time-to-adoption, and sustained engagement in target customer segments.
Cost Per Acquisition (CPA)
Track efficiency of product-driven growth versus paid marketing channels to optimize growth ROI.
Customer Satisfaction & NPS by Channel
Measure digital channel satisfaction and Net Promoter Score to validate product-market fit and identify friction points.
Tools & Stack
Your Team
Your Manager
SVP or EVP, Consumer Commercial Banking Platforms & Channels
Current Team
Multiple product managers, engineers, designers, researchers, data analysts across digital channels team
Backfill - replacing departed Product Director
The Package
Salary
$280K-$350K base
Variable
Likely 30-50% annual bonus tied to OKR performance
Remote
On-site required, New York, NY
Benefits & Perks
Company Intelligence
J.P. Morgan (via hackajob placement) is one of the world's largest financial institutions serving 70M+ digitally-active customers. The Consumer Commercial Banking division is digitally transforming how customers discover and select financial products across 6 major business lines including cards, consumer banking, auto, home, wealth, and business banking.
Customers
70M+ digitally-active customers across Consumer Commercial Banking
Culture
Innovation-driven, data-centric, customer-obsessed, cross-functional collaboration at scale
Is This Role For You?
- You've led product teams at scale (8+ PMs) driving growth metrics in competitive consumer digital markets
- You speak fluent fintech: understand digital banking, financial products, and customer acquisition dynamics
- You're comfortable with ambiguity but obsessed with data—you make calls based on metrics, not gut feel
- You have executive presence and proven ability to influence business leaders and navigate org politics
- You understand modern product trends (personalization, AI/agentic experiences) and can translate them into growth levers
- You need remote flexibility—this role is on-site New York only
- You're a pure product strategist without commercial/growth mindset—this is growth-first, not feature-first
- You haven't managed P&L or been held accountable for business outcomes (revenue, acquisition, margins)
- You're uncomfortable in large enterprise environments or slow decision-making cycles
Interview Process
Initial Screen
hackajob recruiter assesses background, growth experience, and fintech familiarity (30 min)
Director-Level Interview
Hiring manager (SVP/EVP) evaluates product vision, leadership philosophy, OKR track record (60 min)
Product Case Study
Walk through a past growth product initiative: problem, hypothesis, execution, results, learnings (60 min)
Cross-Functional Panel
Meet with Engineering lead, Design lead, Analytics lead to assess collaboration style (90 min total)
Executive Round
Senior business leader validates commercial acumen and strategic thinking (45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.