The Challenge
FullWell is a transparency-focused supplement brand built by working parents who get it. You'll own the full digital marketing stack—from Klaviyo email flows to Shopify landing pages—directly impacting retention and growth across a dynamic all-women team.
Your Mission
Master FullWell's Klaviyo setup: audit existing segments, flows, and email templates; document gaps and optimization opportunities
Execute 4-6 A/B tests on landing pages and PDPs, establishing baseline conversion metrics and reporting cadence
Design and launch 8-12 weekly email campaigns, hitting target open rates and CTR benchmarks while building design template library
Implement on-site pop-ups and forms for 2-3 active promotions, tracking acquisition lift and form submission rates
Own end-to-end CRM performance: grow engaged subscriber list by 15%+ while maintaining deliverability above 98%
Build 3-5 high-converting landing pages from brief to launch, documenting test results and learnings for future builds
Create 50+ design assets (PDP graphics, social posts, PLPs) that align with brand and drive product discovery
Establish monthly performance dashboard covering email KPIs, on-site test results, and attributed revenue to CRM
KPIs You'll Own
Email Open Rate & CTR
Track weekly campaign performance and segment-level engagement to optimize send times, subject lines, and content.
Attributed Revenue (CRM)
Measure revenue directly tied to email campaigns and flows to justify CRM investment and guide segmentation strategy.
Landing Page Conversion Rate
Monitor conversion lift from A/B tests and compare performance across paid acquisition channels.
List Health Metrics
Monitor unsubscribe rates, bounce rates, and list growth to maintain deliverability and audience quality.
On-Site Engagement
Track pop-up submission rates and form conversions to measure acquisition funnel effectiveness.
Tools & Stack
Your Team
Your Manager
Director of Digital Marketing
Current Team
Marketing and e-commerce team members (exact size unknown)
Backfill or new growth position (not specified)
The Package
Salary
$65K-$85K base
Remote
100% on-site (US-based); 1-2x annual team travel required
Benefits & Perks
Company Intelligence
FullWell is a women-founded supplement brand focused on transparency and nutrition for growing families. The all-women team operates with flexibility and a commitment to personal and professional growth, serving customers who share their values.
Customers
Working parents and families seeking transparent, high-quality supplements
Culture
Diverse, flexible, customer-obsessed, growth-oriented
Is This Role For You?
- You've spent 3+ years in e-commerce or digital marketing roles with hands-on CRM experience (Klaviyo ideally)
- You're comfortable jumping between Shopify theme tweaks, email design, and graphic creation without flinching
- You love data: you track metrics obsessively and use test results to make decisions, not hunches
- You work best in collaborative, scrappy environments where you own outcomes and learn fast
- You need remote flexibility or hybrid work—this is 100% on-site with travel expectations
- You're a specialist designer or developer; this role demands breadth and willingness to do whatever it takes
- You lack hands-on CRM and e-commerce platform experience—this isn't a learning role
Interview Process
Initial Screen
Conversation with recruiter or hiring manager about digital marketing experience, tool proficiency, and working style
Portfolio Review
Walk through past email campaigns, landing pages, and design work; be ready to explain design decisions and performance
Practical Assessment
Small project or task simulating real work (e.g., design brief, email campaign outline, or landing page feedback)
Team Interview
Meet the Digital Marketing Director and possibly other team members to assess fit and collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.