The Challenge
Wall Street Journal needs a growth leader to drive subscriber acquisition across owned channels in a competitive media landscape. You'll own full-funnel strategy from awareness to conversion, reporting directly to Senior Management with real P&L responsibility.
Your Mission
Map current subscriber acquisition funnel, baseline conversion rates by channel (paywall, email, site placements), and identify top 3 optimization opportunities
Launch 2-3 A/B tests on landing pages and audience segments with clear success criteria tied to conversion rate and LTV
Build cadence with Analytics, Finance, and Subscription Strategy teams; establish weekly performance reporting dashboard
Document pricing strategy and campaign setup workflows with internal stakeholders to reduce time-to-launch
Achieve 10-15% lift in owned-channel conversion rate through tested optimizations and audience segmentation
Scale highest-performing acquisition channels while maintaining LTV:CAC ratio targets set by finance
Present 3+ strategic insights to leadership based on multivariate testing that inform forecasting and product decisions
Establish predictive subscriber growth model in collaboration with analytics team using GA4 and Looker
KPIs You'll Own
Conversion Rate by Channel
Track conversion performance across paywall, email, shop pages, and site placements to identify highest-efficiency channels.
Customer Lifetime Value (LTV)
Monitor subscriber LTV against CAC to ensure acquisition efficiency and profitability of growth initiatives.
Subscriber Growth Rate (MoM)
Measure month-over-month net new subscriber additions from owned channels against forecasted targets.
A/B Test Velocity & Lift
Track number of tests launched per month and average uplift in primary conversion metric from winning variants.
Tools & Stack
Your Team
Your Manager
Senior Manager, Growth Marketing, WSJ
Current Team
Cross-functional stakeholders: Analytics, Finance, Subscription Strategy, Marketing Ops, Product, Audience teams
New backfill for growth team expansion
The Package
Salary
$90K-$110K base
Remote
On-site 3 days/week (Tue-Thu) in Midtown Manhattan; 2 days remote
Benefits & Perks
Company Intelligence
Dow Jones publishes Wall Street Journal, MarketWatch, and other premium financial news brands serving millions of subscribers globally. The company operates at the intersection of journalism, data, and commerce with strong digital subscription growth ambitions.
Customers
Premium news subscribers, financial professionals, retail investors
Is This Role For You?
- You've crushed metrics in performance marketing roles and can tie every campaign dollar to subscriber LTV
- You live in GA4/Adobe dashboards and can extract actionable insights from messy data
- You thrive running rapid A/B tests and iterating based on evidence, not opinions
- You've worked with subscription or membership models and understand unit economics
- You need 100% remote—this role is 3 days/week on-site in Manhattan only
- You prefer brand/awareness marketing over performance metrics and conversion optimization
- You haven't managed cross-functional stakeholders or complex projects at scale
Interview Process
Phone Screen
Initial conversation with recruiter on growth background and subscription marketing experience
Case Study
Analyze acquisition funnel problem and present optimization strategy (expect data analysis and A/B testing scenario)
Manager Interview
Deep dive with Senior Manager on past campaigns, analytics approach, and cross-functional collaboration
Stakeholder Panel
Meet with Analytics, Finance, or Product leads to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.