The Challenge
Dornier MedTech is scaling revenue and margins in medical device—and they need systems, not chaos. You'll architect closed-loop attribution, AI-powered automation, and measurement discipline that actually connects marketing activity to pipeline and revenue.
Your Mission
Map current marketing tech stack and establish baseline CRM-to-Marketing Cloud integration; identify 3 critical data gaps blocking attribution
Deploy closed-loop reporting dashboard tracking MQL→SQL conversion, pipeline sourced by marketing, and time-to-adoption metrics
Define ICP segmentation criteria in partnership with Sales; establish baseline coverage metrics and document qualification standards
Audit and establish website governance framework including CMS standards, tracking implementation, and security compliance checklist
Launch Einstein lead scoring model aligned to Sales qualification standards with documented scoring criteria and validation against historical conversions
Build 3-4 automated nurture journeys in Journey Builder covering key lifecycle stages (awareness→consideration→adoption) with segmentation governance
Establish lifecycle survey automation framework feeding customer experience insights quarterly to leadership; connect feedback to segmentation strategy
Execute structured pre/during/post event automation for 2 priority congresses with ICP-aligned lead capture and post-event nurture workflows
KPIs You'll Own
MQL→SQL Conversion Rate
Track percentage of marketing-qualified leads converting to sales-qualified opportunities, broken by segment and campaign source.
Marketing-Sourced Pipeline Value
Total pipeline dollars influenced or sourced by marketing campaigns, tracked via closed-loop attribution in Salesforce.
Time-to-Adoption (New Products)
Days from product launch clearance to first customer order, measuring launch campaign velocity and targeting precision.
Email Engagement & Journey Completion
Open rate, click-through rate, and nurture journey completion rates, segmented by ICP and lifecycle stage.
Lead Scoring Accuracy
Percentage of Einstein-scored leads predicted as sales-ready that actually convert, validating model alignment to Sales standards.
ICP Coverage
Percentage of target accounts in CRM with complete ICP segment assignment and governance data, ensuring targeting precision.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP/Director of Marketing or Chief Marketing Officer
Current Team
Cross-functional: Marketing, Sales, IT, Data, and Global teams
New role building marketing infrastructure and automation discipline
The Package
Salary
$95K-$130K base
Remote
Hybrid: 3 days/week on-site in Kennesaw, GA; 2 days remote
Benefits & Perks
Company Intelligence
Dornier MedTech Americas is a medical technology company focused on driving revenue growth and margin expansion through advanced marketing infrastructure. The company operates in a competitive B2B medical device space with global teams and complex sales cycles requiring sophisticated attribution and lifecycle automation.
Is This Role For You?
- You've built or scaled marketing automation (Salesforce MCAE, Marketo, HubSpot) with hands-on Journey Builder and lead scoring experience
- You care about closed-loop attribution and can connect marketing activity to pipeline and revenue in spreadsheets and dashboards
- You thrive on standardizing messy processes—CRM hygiene, data governance, tracking implementation—and seeing teams execute cleaner launches
- You speak both marketing and sales: you can translate Sales qualification criteria into Einstein scoring models and ICP segmentation that actually stick
- You enjoy working in regulated or complex B2B environments where governance, compliance, and precision targeting matter
- You're a creative-first marketer—this is systems, measurement, and automation work; if you'd rather run campaigns than govern them, skip this
- You expect a fully remote role; this requires 3 days/week on-site in Kennesaw, GA for cross-functional collaboration
- You've never owned a marketing automation platform end-to-end; you'll need hands-on Salesforce MCAE experience or deep platform knowledge
Interview Process
Initial Screening
Phone call with recruiter or marketing leader covering background, Salesforce experience, and attribution/measurement mindset
Technical Deep Dive
Conversation with Marketing Manager or Ops lead focused on Journey Builder, Einstein, CRM integration, and specific examples of closed-loop reporting you've built
Cross-Functional Panel
Likely includes Sales Operations, IT/Systems, and possibly Data or Global teams to assess collaboration style and ability to translate between functions
Case Study or Scenario
Walk through a complex scenario: how you'd set up ICP segmentation, design a nurture journey, or troubleshoot broken CRM-to-MCAE data sync
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.