The Challenge
Daikin Applied is the world's largest HVAC company and needs a Marketing Engineer to own the go-to-market strategy for their chiller business unit. You'll bridge engineering and sales, translating technical specs into winning products and market positioning.
Your Mission
Master the water-cooled chiller product line: competitive landscape, technical specs, and current market positioning
Audit and update all existing marketing collateral (datasheets, selection guides, positioning docs) for accuracy and sales enablement
Conduct 10+ customer and sales team interviews to identify top unmet needs and product development opportunities
Create a competitive analysis document mapping competitor offerings, pricing, and feature gaps
Lead marketing strategy for 2-3 new product launches or major sustaining product updates
Develop and deploy sales selection software or tools that reduce sales cycle time by 15%+
Deliver quarterly market trend reports and P&L recommendations that inform product roadmap decisions
Establish KPIs for marketing collateral effectiveness and track win rates by product line and customer segment
KPIs You'll Own
Product Launch Time-to-Market
Track days from concept to market-ready collateral and sales enablement for new products.
Sales Win Rate by Product Line
Monitor win rate improvements attributed to new positioning, collateral, or product features.
Sales Forecast Accuracy
Measure accuracy of ROI projections and sales forecasts you provide to leadership.
Collateral Usage & Engagement
Track which sales tools and literature drive the most customer interactions and close rates.
Market Share vs. Competition
Monitor Daikin's chiller market share relative to key competitors in your assigned segments.
Tools & Stack
Your Team
Your Manager
Product Manager (chiller business unit)
Current Team
Product team, Sales organization, Engineering team
New backfill or growth role for chiller unit expansion
The Package
Salary
$90K-$147K base
Variable
10% bonus
Remote
Hybrid (Staunton, VA primary; remote locations considered)
Benefits & Perks
Company Intelligence
Daikin Applied is the world's largest HVAC company and a Forbes-recognized Best-In-State Employer. They specialize in commercial and industrial heating, cooling, and refrigeration solutions with a strong focus on innovation and sustainability.
Customers
Commercial and industrial enterprises requiring HVAC, chiller, and refrigeration systems
Culture
Innovation-driven, engineering-focused, supportive growth environment
Is This Role For You?
- You have a Mechanical Engineering background or 3+ years of hands-on HVAC industry experience
- You're comfortable translating technical engineering specs into clear marketing positioning and sales tools
- You want to bridge product development and go-to-market strategy in a B2B industrial setting
- You're data-driven: you care about win rates, market trends, and ROI projections—not just marketing vanity metrics
- You need 100% remote work—this is hybrid/on-site in Staunton, VA with occasional travel
- You're a pure creative marketer; this role is heavily technical and requires engineering fluency
- You don't have HVAC or industrial B2B product marketing experience—the learning curve is steep
Interview Process
Screening Call
Recruiter confirms HVAC experience, technical background, and interest in hybrid role.
Technical Interview
Product Manager assesses your understanding of chiller/HVAC systems, competitive landscape, and product roadmap thinking.
Case Study/Portfolio Review
Walk through past product launches, collateral you've created, or go-to-market strategies you've owned.
Leadership Interview
Discuss collaboration with sales and engineering, market insights, and how you'd prioritize product opportunities.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.