The Challenge
Compunnel is looking for a seasoned Industry Marketing Manager to own complex, high-stakes go-to-market strategies across industry segments. You'll build thought leadership, drive pipeline, and align sales and marketing to hit revenue targets.
Your Mission
Develop comprehensive go-to-market strategy and integrated marketing plan for assigned segment with defined messaging, positioning, and content roadmap
Establish baseline metrics and reporting dashboard for pipeline and revenue attribution across campaigns
Audit competitive landscape and build segmentation/targeting framework specific to industry vertical
Onboard sales team on new campaigns and value propositions through training and enablement sessions
Execute 3-4 major integrated campaigns (digital, events, content) that move the needle on pipeline and revenue
Manage and optimize marketing budget allocation across demand generation, events, and vendor partnerships
Establish thought leadership presence through content, events, and industry positioning
Build repeatable playbook for go-to-market execution with measurable results and team documentation
KPIs You'll Own
Pipeline Generated
Qualified pipeline directly attributed to marketing campaigns and initiatives
Revenue Influence
Revenue influenced or closed from marketing-sourced opportunities
Campaign ROI
Return on investment across integrated campaigns including events, content, and demand gen
Sales Engagement
Sales adoption and engagement with marketing campaigns and enablement materials
Cost per Lead
Average cost to acquire qualified leads through marketing programs
Tools & Stack
Your Team
Your Manager
VP/Director of Marketing or Chief Marketing Officer
Current Team
Cross-functional team including demand creation, sales enablement, field marketing, and portfolio marketing teams
Backfill or new dedicated industry segment leadership
The Package
Salary
$100K-$120K base
Remote
On-site required; up to 40% travel
Benefits & Perks
Company Intelligence
Compunnel is a high-tech B2B software solutions company operating in enterprise space. They organize go-to-market efforts by industry segment and require sophisticated marketing leaders to drive revenue through strategic campaigns.
Customers
Enterprise B2B clients across multiple industries
Culture
Cross-functional, collaborative, performance-driven with emphasis on thought leadership and innovation
Is This Role For You?
- You've built and executed complex go-to-market strategies that moved pipeline and revenue in B2B tech
- You thrive owning the full marketing funnel: strategy, execution, measurement, and optimization
- You're comfortable presenting to executives and selling your ideas to stakeholders across sales and marketing
- You can juggle multiple campaigns and vendors while staying detail-oriented and hitting deadlines
- You want a manager-level role with real P&L responsibility and team mentorship opportunities
- You need remote flexibility—this is on-site with 40% travel required
- You prefer hands-on execution over strategic planning and leadership
- You lack proven experience in B2B marketing with measurable pipeline/revenue impact
- You're uncomfortable with ambiguity or high-complexity stakeholder management
Interview Process
Screening Call
Recruiter screens for B2B marketing experience, go-to-market strategy background, and travel capability
Hiring Manager Interview
Director/VP discusses strategy approach, past campaign results, and alignment with business objectives
Case Study/Presentation
Present a go-to-market strategy for a hypothetical industry segment or past campaign walkthrough
Cross-functional Panel
Meet with sales leadership, field marketing, and peer marketing managers to assess collaboration style
Executive Interview
Final discussion with CMO or VP on vision, thought leadership, and long-term growth strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.