The Challenge
Aurora is building self-driving technology that will transform mobility and logistics. As their Staff Digital & Social Media Manager, you'll own the narrative across all digital channels—from SEO to paid campaigns—for a company reshaping transportation.
Your Mission
Audit existing digital presence across all channels and establish baseline KPIs; develop 90-day digital roadmap aligned with brand and business goals
Launch 2-3 flagship digital campaigns across paid and organic channels; establish measurement framework and weekly reporting cadence
Map cross-functional stakeholder needs; become the go-to digital expert for product, communications, and sales teams
Optimize aurora.tech content strategy; identify and build 3-5 high-impact content modules for lead gen and customer education
Deliver 25%+ YoY growth in organic traffic to aurora.tech and 30%+ improvement in social engagement rates across owned channels
Build and scale paid digital campaigns; achieve target CAC and ROAS benchmarks across Google, LinkedIn, and programmatic channels
Establish SEO/AEO strategy that increases brand search visibility and owned channel authority; track ranking improvements for 15+ key terms
Present quarterly digital business reviews to leadership with insights, optimization recommendations, and budget allocation strategy
KPIs You'll Own
Organic Traffic Growth
Month-over-month percentage increase in website visitors from organic search and social channels.
Social Engagement Rate
Total engagements (likes, shares, comments) divided by total impressions; benchmark against industry standards.
Digital Campaign ROAS
Revenue generated from paid digital campaigns divided by spend; target 4:1 or higher depending on channel.
Lead Generation Volume
Monthly qualified leads sourced through owned digital channels and paid campaigns.
Website Conversion Rate
Percentage of website visitors who complete desired actions (demo requests, email signups, content downloads).
Search Visibility Score
Aggregate ranking positions for target keywords across Google; track SEO/AEO momentum over time.
Tools & Stack
Your Team
Your Manager
VP or Head of Marketing (not specified in job posting)
Current Team
Likely small digital/social team; cross-functional partnerships with creative, product, and communications
New or backfill for Staff-level role; implies team growth
The Package
Salary
$160K-$200K base
Remote
On-site, San Francisco, CA; Full-time
Benefits & Perks
Company Intelligence
Aurora is building autonomous driving technology to transform mobility and logistics safely and at scale. Their Aurora Driver technology is designed to make roads safer, improve goods delivery, and democratize access to efficient transportation. The company attracts world-class engineers and operators tackling one of technology's hardest problems.
Culture
Mission-driven, technical, collaborative; employees described as intelligent and passionate problem-solvers working on massively complex challenges.
Is This Role For You?
- You've owned digital strategy and execution at a B2B tech or deep-tech company; comfortable translating complex products into compelling narratives
- You're data-obsessed: you live in GA, SEMrush, and analytics dashboards; decisions are backed by metrics, not feelings
- You can balance strategic thinking with hands-on execution; you'll wear both the campaign manager and strategist hat depending on the week
- You thrive in ambiguity and move fast; Aurora is scaling and you'll build playbooks and processes from scratch
- You need remote flexibility; this is 100% on-site in San Francisco and non-negotiable
- You prefer deep specialization in one channel (e.g., paid ads only); this role demands breadth across SEO, SEM, social, content, and measurement
- You're uncomfortable with rapid change and competing priorities; digital marketing at a growth-stage company is constant pivoting
Interview Process
Phone Screen
Recruiter explores background, digital marketing experience, and interest in autonomous vehicle industry
Digital Strategy Exercise
Develop a 90-day digital roadmap for Aurora or case study on a past digital campaign; present approach and KPIs
Team Interviews
Conversations with VP of Marketing, Head of Communications, and potentially product/sales stakeholders to assess cross-functional fit
Leadership Interview
Final round with CMO or SVP; deep dive into strategic vision, measurement philosophy, and long-term roadmap
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.