The Challenge
ASC Engineered Solutions needs someone to architect their entire digital marketing infrastructure—managing platforms, automation workflows, and vendor relationships across web, email, social, and CRM. You'll be the connective tissue between marketing strategy and execution in a growing construction-tech company.
Your Mission
Audit and document all current marketing tech stack (automation, CRM, social, analytics) and identify integration gaps
Establish documented content calendar and publishing workflow across web, email, and social channels
Build 2-3 automated lead nurture sequences in marketing automation platform aligned with sales pipeline
Create baseline performance dashboard tracking traffic, conversions, and lead quality by source
Implement full CRM-to-MarTech integration enabling real-time lead scoring and automated routing
Execute 4+ integrated digital campaigns (PPC + LinkedIn + email + organic) with documented ROI by campaign
Improve website conversion rate by 15%+ through UX testing, on-page SEO, and analytics-driven optimization
Establish social listening process tracking brand mentions, industry trends, and competitive positioning with monthly insights
KPIs You'll Own
Marketing Qualified Leads (MQLs)
Track qualified leads generated by automation campaigns and measure conversion rate to sales pipeline.
Website Traffic & Conversion Rate
Monitor organic, paid, and referral traffic with conversion rate trending toward 15%+ improvement.
Campaign ROI by Channel
Measure cost-per-lead and revenue attribution across PPC, LinkedIn, email, and organic channels.
Email Engagement Rate
Track open rates, click-through rates, and list quality for nurture and promotional campaigns.
Social Media Reach & Sentiment
Monitor follower growth, engagement rate, and brand sentiment across LinkedIn and other platforms.
Tools & Stack
Your Team
Your Manager
Marketing Director or VP of Marketing (not specified)
Current Team
Marketing Managers (content focus), Con Tech team for CRM integration, external agencies and vendors
New role to support scaled digital marketing operations
The Package
Salary
$110K-$150K base
Remote
On-site in Chicago, IL (note: job posting says 'Remote' but title lists Chicago as required location—confirm with recruiter)
Benefits & Perks
Company Intelligence
ASC Engineered Solutions operates in the construction and building materials space (ConTech). They're growing their marketing operations and need someone to modernize their digital infrastructure and lead management systems.
Is This Role For You?
- You've built and scaled marketing automation workflows in B2B SaaS or construction/manufacturing industries
- You're comfortable owning full-funnel digital strategy from campaign conception through lead nurturing and reporting
- You thrive coordinating across stakeholders—marketing teams, engineering/product, external agencies, and vendors
- You're analytical: you speak fluent Google Analytics, can build dashboards, and make decisions based on data not gut feel
- You want operational leverage—building systems that scale vs. executing individual campaigns
- You're a pure creative/content marketer who gets uncomfortable with technical platform setup and troubleshooting
- You need to be fully remote and can't work on-site in Chicago (remote flexibility unclear from job posting)
- You prefer specialized depth (just SEO, just social, just paid ads) over T-shaped generalist martech skills
Interview Process
Initial Screening
Recruiter call on relevant martech platforms, B2B experience, and comfort level with technical troubleshooting
Marketing Director/Manager Conversation
Discussion of digital strategy approach, team collaboration style, and experience managing vendors/agencies
Technical Deep Dive
Likely case study or walkthrough: audit a martech stack, design an integration workflow, or troubleshoot a campaign underperformance scenario
Con Tech Team Alignment
Conversation with internal teams (possibly engineering/product) on CRM integration and technical requirements
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.