The Challenge
A growing DTC pet products company needs a finance-savvy marketer who can scale revenue through AI-powered campaigns, strategic partnerships, and data-driven customer acquisition. You'll own the full growth stack—from paid social optimization to wholesale expansion—with real equity upside.
Your Mission
Audit current digital marketing tech stack; implement AI tools for content generation, audience segmentation, and campaign optimization across paid social channels
Map and prioritize new revenue channels and partnership opportunities; present 3-5 concrete expansion options (influencer, wholesale, affiliate) with revenue projections
Establish baseline KPIs for CAC, LTV, email engagement, and social growth; implement tracking dashboards in CRM/analytics platform
Launch 2-3 AI-enhanced content workflows and test on Instagram/TikTok to establish creative velocity and engagement benchmarks
Deliver 30%+ YoY growth in digital revenue; demonstrate unit economics improvement through paid social optimization and retention initiatives
Execute 2+ major partnership or wholesale deals generating recurring revenue; establish ambassador program with 5-10 active influencers
Scale email marketing automation workflows to drive 15%+ repeat purchase rate increase; optimize customer lifecycle touchpoints based on behavioral data
Launch new product category with integrated go-to-market strategy (paid, organic, partnerships); track to $XXK revenue target
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track paid social, email, and organic channels; target 30% reduction YoY through optimization and channel mix.
Customer Lifetime Value (LTV)
Monitor repeat purchase rate, average order value, and retention cohorts; goal is 25%+ LTV growth through loyalty initiatives.
Paid Social ROAS
Measure return on ad spend across Instagram, TikTok, Facebook; benchmark 3:1+ minimum with AI-driven creative testing.
New Revenue Channel Contribution
Track revenue generated from partnerships, influencer, and wholesale initiatives as % of total; target 20%+ mix within 6 months.
Email Engagement & Conversion
Monitor open rates, click rates, and revenue per email; automation workflows should drive 15%+ of repeat purchase revenue.
Tools & Stack
Your Team
Your Manager
Likely CEO or Chief Revenue Officer (TBD)
Current Team
Unknown; likely small marketing/ops team
New role or expansion of existing team
The Package
Salary
$100K-$115K base
Variable
Bonus (amount TBD)
Equity
Yes, equity stake offered
Remote
On-site, New York (note: job posting says 'fully remote' but header says on-site—clarify during interview)
Benefits & Perks
Company Intelligence
Addition Management is a boutique DTC pet products provider scaling revenue through digital marketing and strategic expansion. Backed by finance-savvy leadership, the company is building a stable consumer brand with clear growth targets and partnership potential.
Customers
Direct-to-consumer pet owners; wholesale/partnership expansion in progress
Culture
Entrepreneurial, data-driven, fast-paced; thrives on innovation and measured risk-taking
Is This Role For You?
- You've scaled DTC/consumer brand revenue through paid social, email, and strategic partnerships with measurable 20%+ YoY growth
- You're fluent in AI tools for marketing (content gen, audience segmentation, analytics) and comfortable testing new technologies
- You think like a business owner—you care about unit economics, CAC/LTV, and bottom-line impact, not vanity metrics
- You're entrepreneurial and thrive in ambiguous, fast-moving environments where you wear multiple hats and drive results independently
- You have hands-on experience with Shopify, CRM/marketing automation platforms, and paid social optimization
- You're a traditional brand marketer focused on awareness campaigns; this role demands performance and revenue accountability
- You need a fully hands-off team or prefer managing large groups; expect to execute directly on strategy and campaigns
- You're risk-averse or uncomfortable with testing, iteration, and learning in real-time with limited historical data
Interview Process
Initial Screen
30-min call with hiring manager (likely CEO/CRO) on growth strategy, DTC experience, and AI tool familiarity
Metrics Case Study
Present a 30-min analysis of a past campaign: CAC, LTV, ROAS, and what you'd optimize if running it again
Strategy Presentation
80-min session presenting your 90-day plan for digital revenue growth and 3 partnership opportunities for the pet brand
Founder/Leadership Conversation
60-min deeper conversation on vision, team dynamics, and equity/compensation alignment
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Head of Growth
Awen • Paris, US
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.