Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing (Full-Time)

The best customer is the one you already have. We’re looking for the person who can prove it. Most brands treat lifecycle as a support function. At Porte + Hall, we treat it as a growth engine. We aren’t looking for a campaign sender; we’re looking for a lifecycle architect who can turn one-time buyers into repeat customers, and repeat customers into long-term enterprise value.

In this role, you’ll own the systems that drive retention and LTV: email, SMS, loyalty, and the full post-purchase journey. You’ll build programs that don’t just engage, they compound.

You’ll be responsible for how and when we show up to our customers, what we say, and how that translates into repeat rate, revenue per customer, and long-term brand loyalty.

If you’re someone who sees lifecycle as a revenue channel — not just a messaging channel — this is your seat.

What You’ll Do

Own the Retention Engine

• Lead lifecycle marketing strategy across Email, SMS, and triggered programs to drive repeat purchases and LTV
• Build and scale systems that convert first-time buyers into repeat customers and brand advocates
• Translate customer data into high-impact segmentation, personalization, and lifecycle programs

Lead Email & SMS Strategy

• Own end-to-end execution: segmentation, automation flows, campaign calendar, and A/B testing
• Optimize deliverability, list hygiene, and compliance (CAN-SPAM, TCPA)
• Partner with Creative to develop high-performing copy and design that drives engagement and conversion

Build Loyalty & Retention Programs

• Define and evolve loyalty strategy, including rewards structure, mechanics, and communication
• Develop post-purchase journeys and win-back programs that improve repeat rate
• Identify at-risk segments and deploy proactive retention campaigns

Own Promotions & Offer Strategy

• Partner with Acquisition and Head of Growth to build and execute the promotional calendar
• Develop offers that drive revenue while protecting margin and brand integrity
• Analyze performance and continuously optimize discount strategy, timing, and targeting

Manage Affiliate & Direct Mail (Retention)

• Oversee affiliate partner performance (with contractor support) to drive incremental lifecycle revenue
• Coordinate retention-focused direct mail campaigns with agency partners
• Track attribution and measure impact against LTV and retention goals

Lead Analytics & Testing

• Own lifecycle dashboards: Revenue per Customer, Repeat Rate, Email/SMS contribution, and LTV cohorts
• Translate performance data into clear insights and recommendations for cross-functional teams
• Run structured testing programs with defined hypotheses, results, and next steps

What We’re Looking For

Core Experience

• 7+ years in lifecycle, retention, or CRM marketing in a DTC or e-commerce environment
• Hands-on ownership of Email, SMS, and triggered platforms (Klaviyo, Wunderkind preferred)
• Strong experience in Shopify with a deep understanding of the app ecosystem
• Proven ability to increase repeat rate and LTV through testing and optimization

Analytical & Technical Skills

• Strong analytical foundation; comfortable building reports in Looker, GA4, or similar tools
• Experience managing agency and contractor relationships
• Ability to translate data into actionable insights and business strategy

Ways of Working

• Clear, concise communicator who can present performance and strategy to leadership
• Highly organized, test-and-learn operator who thrives in a fast-paced DTC environment
• Comfortable owning both strategy and execution

Nice to Have

• Experience configuring or managing loyalty platforms
• Familiarity with direct mail attribution methodologies
• Background in affiliate program management
• Experience at a company scaling through $15M–$50M in revenue

How You’ll Be Measured

• Revenue per Customer (Primary):

  Month-over-month and YoY growth across retained customers

• Repeat Rate:

  % of customers making second and third purchases within defined windows

• Email & SMS Revenue Contribution:

  Share of total DTC revenue driven by lifecycle channels

• Loyalty Engagement:

  Active member rate, reward redemption, and LTV lift vs. non-members

• Campaign Efficiency:

  Open rate, click rate, conversion rate, and revenue per send

How You’ll Work

• Report directly to the

  Head of Growth

  , owning the Lifecycle pillar
• Partner closely with

  Creative Strategy & Operations

  to produce high-performing assets
• Collaborate with

  Performance Marketing

  to align acquisition and retention messaging
• Co-own promotional planning and budget decisions with Growth leadership
• Manage contractor and agency partners across Affiliate and Direct Mail
• Build and lead a world-class retention stack

Compensation & Details

• Salary:

  $130,000–$155,000

  , depending on experience
• Full benefits: health, dental, vision, 401(k), and bonus eligibility
• Remote-first, with occasional travel to the NY Metro area
• High-impact role at a founder-led brand with strong growth momentum