The Challenge
Spotify's Latin America team needs a cultural strategist who gets Gen Z music fans. You'll own Mexico's social strategy, turning streaming data into viral moments that position Spotify as the definitive platform for music discovery.
Your Mission
Audit current social presence across platforms, identify content gaps, and establish baseline engagement metrics by week 4
Develop and present comprehensive Mexico social media strategy tied to Q1-Q2 business growth targets
Launch 2-3 culturally resonant campaign concepts leveraging local music trends and creator partnerships
Build relationships with 10-15 key Mexican influencers and music creators for content collaboration
Achieve 25% YoY growth in social media engagement (likes, shares, comments) across all platforms
Execute 6+ integrated multi-channel campaigns with measurable ROI tied to user acquisition and retention
Establish Spotify as a top-3 music brand in Mexico's social conversation (track share of voice vs competitors)
Launch creator partnership program generating minimum 50M monthly impressions from influencer collaborations
KPIs You'll Own
Social Engagement Rate
Track likes, comments, shares, and saves across Instagram, TikTok, Twitter, YouTube to measure content resonance with Gen Z.
Campaign-Driven User Acquisition
Measure new signups and trial conversions attributed to social campaigns via UTM tracking and pixel data.
Content Reach & Impressions
Monitor monthly impressions, reach, and frequency to optimize audience targeting and platform allocation.
Creator Partnership ROI
Calculate cost per engagement and incremental followers gained from influencer collaborations vs. organic spend.
Brand Sentiment & Share of Voice
Track social listening metrics to measure brand perception vs. competitors and relevance in music conversations.
Tools & Stack
Your Team
Your Manager
Mexico Marketing Lead
Current Team
Cross-functional: Global Marketing, Music, PR & Comms, Growth, Podcasts teams
New role to scale Mexico's social presence
The Package
Salary
$85K-$120K base
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
Spotify is the world's leading music streaming platform with 600M+ users. Latin America is a strategic growth region where music culture runs deep. You'll shape how millions of Mexican fans discover music daily.
Is This Role For You?
- You've spent 5+ years in social media marketing within music, entertainment, or creator economy spaces
- You're obsessed with Mexican music culture and understand Gen Z consumption habits across TikTok, Instagram, and streaming platforms
- You can balance creative storytelling with hard metrics—you speak both art and analytics fluently
- You thrive in fast-paced, cross-functional environments and can influence without direct authority
- You treat social media as a broadcast channel instead of a conversation platform—Spotify needs a community builder, not a content blaster
- You can't work on-site in Mexico City or lack deep knowledge of local music trends and creator landscape
- You're risk-averse or struggle with ambiguity—this role requires experimenting, failing fast, and iterating based on data
Interview Process
Initial Screening
Phone call with recruiter to validate social media background, Mexico market knowledge, and on-site availability
Portfolio Review & Case Study
Present 2-3 past campaigns with metrics (reach, engagement, conversions) and explain your creative process and results
Marketing Lead Interview
Conversation with Mexico Marketing Lead about strategic thinking, cross-functional collaboration, and how you'd approach Spotify's Mexico opportunity
Cross-Functional Panel
Meetings with Music, Growth, and PR teams to assess collaboration style and understanding of how social drives business outcomes
Final Executive Round
Conversation with regional leadership about long-term vision for Spotify's brand positioning in Mexico
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.