SEO / AEO Specialist

SEO / AEO Specialist

Junior or Mid Level • Meaningful (M8L) • Remote • LATAM / North America

🕑 Work setup: 100% remote (LATAM or North America, max. 3 hours from Mexico City)

🌎 Advanced English proficiency (written and spoken) is a hard requirement for this role.

About Meaningful

Meaningful (M8L) is a remote-first growth and product studio. We partner closely with early-stage and scaling startups, helping companies grow their visibility and revenue through SEO, AEO, content, Webflow, Framer, and go-to-market execution — without the overhead of traditional agencies.

Our leadership brings serious Silicon Valley and LATAM experience:

• CEO Orlando Osorio: Consulted for 100+ startups including unicorns like CloudKitchens and BetterUp, angel-backed by Michael Seibel (ex-CEO of Y Combinator)
• CTO Alberto Sadde: Led engineering at AI-powered companies serving Fortune 100 clients, Oxford PhD dropout who chose to build in the startup world
• Web & Growth Director Ana Alida Abdala (Ali): Scaled Konfio (Mexican unicorn) from 50 to 1,000+ employees, performance marketing expert with deep martech capabilities

We are intentionally small: a 35-person team of specialists who have worked with companies like:

USA: DoorDash, Raycast, CloudKitchens, SamCart, NameCheap

LATAM: Platzi, Nubank, Bitso, Klar, Kueski, Cashea, Endeavor, Rebill

Europe: Pearson, BAE Systems, Moonshot Partners

We are deeply embedded in the tech ecosystem:

• Official host of Growth Conference (growthconf.com)
• Continuous builders: supervisible.com, savedtask.com
• Angel investors & LPs in 0bs, Nascent, 500, and Rainforest
• Mentors at Endeavor and 500 Startups

Official partnerships:

• Webflow Enterprise Agency
• Framer Enterprise Agency
• Vercel Partners
• Anthropic / Claude Partners (coming soon)

Our Webflow work earned us the 2023 Webflow Community Grant. Learn more: www.m8l.com

About the Role

We are looking for a Jr. or Mid Level SEO/AEO Specialist to join our team. The level will be determined based on your experience and performance throughout the process.

This is a hands-on role. You will work across multiple client accounts — startups, SaaS, and tech companies in the U.S. and LATAM — executing SEO strategy, optimizing content, and driving visibility in the growing field of Answer Engine Optimization (AEO): getting our clients found in AI-driven search results like ChatGPT, Perplexity, and Google AI Overviews.

AI has exposed the cheapness of content that was always cheap — the copycat stuff, the keyword-stuffed noise. At the same time, it has created unprecedented opportunities for those who know how to work smarter and build visibility that actually sticks. That is the kind of work you will be doing here.

You will work directly with our directors and senior team. This is a real opportunity to grow fast if you are curious, proactive, and take ownership of your work.

Your Growth Path at Meaningful

Months 1-12 SEO / AEO Specialist (Jr. or Mid)

Master SEO and AEO fundamentals, work directly with Orlando and Ali, execute across multiple client accounts, and develop your analytical and client communication skills.

Months 12-24 Senior SEO / AEO Specialist

Take on strategic SEO/AEO ownership, lead technical audits and implementations, specialize in AI search platforms, and develop programmatic SEO strategies.

Months 24-36 SEO / AEO Manager

Lead the SEO/AEO service line, manage a team of specialists, own revenue targets, and build proprietary methodologies and thought leadership.

What You'll Do

SEO Strategy & Research

• Conduct keyword research to identify content opportunities and search gaps
• Analyze competitors to surface fresh SEO angles for our clients
• Support content cluster strategies, topic maps, and editorial calendars
• Contribute to website audits and monitor SERP performance over time

On-Page Optimization

• Optimize meta titles, descriptions, headers, and on-page elements for target keywords
• Strengthen internal linking structures and site architecture
• Implement schema markup to improve how search engines understand content
• Review and optimize landing pages and blog posts based on data and best practices

AEO & AI Search Visibility

• Research and apply AEO techniques to help clients appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews)
• Identify and optimize content formats that perform well in answer engines: FAQs, structured definitions, comparison content
• Track client visibility across LLM-driven search surfaces and report on trends
• Stay ahead of how AI is changing search behavior and bring findings to the team

Analytics & Reporting

• Monitor organic traffic, keyword rankings, and on-page performance using GSC and Ahrefs
• Prepare weekly and monthly performance reports for clients and directors
• Use data to identify what is working, flag opportunities, and inform strategy

Client & Team Collaboration

• Participate in weekly client calls and contribute updates on ongoing initiatives
• Collaborate with content, design, and Webflow/Framer development teams
• Keep work organized in ClickUp and communicate proactively via Slack

About You

Must-Haves

• 1-3 years of experience in SEO or a closely related digital marketing role
• Working knowledge of Google Search Console and at least one of: Ahrefs or SEMrush
• Basic to intermediate understanding of on-page SEO: metadata, headings, internal linking, schema
• Advanced English: you write clearly, join calls confidently, and communicate with English-speaking clients without friction — this is non-negotiable
• Conversational to advanced Spanish (bilingual strongly preferred)
• Comfortable with Google Docs and Sheets for analysis and reporting
• Organized, deadline-conscious, and able to juggle multiple projects at once
• Full-time availability, with a 1-month paid trial period
• Based within 3 hours of Mexico City time zone

High Agency & Learning Orientation

We are not hiring for where you are today. We are hiring for where you are going — and we are committed to getting you there. The right candidate:

• Researches relentlessly, experiments fearlessly, and documents generously
• Is energized by ambiguity and excited to build something from scratch
• Takes full ownership: when something is not working, you fix it
• Believes "I don't know yet" is the start of learning, not an excuse
• Is excited about AEO and AI search even without prior professional experience in it
• Has hands-on curiosity with AI tools: ChatGPT, Claude, or similar

Nice-to-Haves

• Familiarity with AEO, GEO, AI search optimization, or LLM visibility concepts
• Experience with Screaming Frog, Clearscope, Looker Studio, or GA4
• Experience with Webflow, Framer, or Shopify CMS
• Background in content writing or SEO copywriting
• Basic understanding of technical SEO (crawlability, indexing, Core Web Vitals)
• Experience in agency, startup, or tech company environments
• Proficiency in ClickUp, Slack, or Notion

Why Join Us?

• 100% remote — coworking spaces available in Mexico and Argentina
• Competitive salary in USD, with growth-based increases as you level up
• Flexible hours and laid-back Fridays — we focus on outcomes, not fixed schedules
• Weekly conversational English/Spanish classes with a dedicated instructor
• Access to courses and certifications in SEO, AEO, analytics, and more
• Office hours with external mentors across SEO, UX copywriting, analytics, and design
• Direct access to directors who have scaled unicorns and built successful products
• Diverse team across LATAM, the U.S., and Europe
• Direct impact on scaling startups — no bureaucracy, no bloat

What a Typical Week Looks Like

• Mondays: Weekly planning, task org in ClickUp, SEO/AEO office hours
• Tue-Thu: Client calls, content reviews, optimization work, cross-team collaboration
• Fridays: All-hands, 1:1s, English/Spanish classes, connect & chill

Hiring Process

• Step 1: Application and quick screening
• Step 2: Interview with our directors and SEO team
• Step 3: Paid 2-week trial period to showcase skills and team fit
• Step 4: Full hire

We respond to all applicants within 7-14 business days and will let you know either way. Payments are processed through OnTop, regardless of your country of residence.

Questions? Email orlando@m8l.com with "SEO/AEO Specialist" in the subject line.

www.m8l.com

Meaningful values diversity and inclusion. We encourage applications from people of all backgrounds, experiences, and perspectives. If you are excited about this role but don't meet every qualification, we still want to hear from you.