The Challenge
Macmillan Learning is a mission-driven education publisher helping students succeed through content and technology. You'll get hands-on exposure to digital marketing, marketing ops, and analytics while contributing to real campaigns that reach thousands of learners.
Your Mission
Master Amplitude and HotJar dashboards to analyze user behavior patterns and present weekly insights to the marketing team
Execute 2-3 end-to-end marketing campaigns from brief through launch, logging all activities in Asana and Salesforce
Build proficiency with Marketo/Jeto email workflows by designing and executing 4+ editorial email campaigns
Document and organize website content management processes, supporting at least 10 product loads to the site
Lead independent analysis of 2+ marketing campaigns using Amplitude data, identifying optimization opportunities and A/B test hypotheses
Train on custom AI Gems and contribute to 3+ testing cycles that improve marketing efficiency
Build 3+ new marketing workflows in Asana that streamline team processes and reduce manual tasks by 15%+
Present learnings from HotJar session recordings to identify 5+ UX improvements that could impact conversion
KPIs You'll Own
Campaign Performance Lift
Measure week-over-week improvement in CTR, conversion rate, and CAC across campaigns you help execute
Analytics Insight Quality
Track actionable insights surfaced from Amplitude and HotJar analysis that lead to optimization decisions
Workflow Efficiency Gain
Quantify time saved and error reduction from new Asana workflows you build
Content Volume Managed
Number of website product loads, email campaigns, and content updates completed or supported
Tools & Stack
Your Team
Your Manager
Digital Marketing Specialist or Performance Marketing Lead
Current Team
Performance Marketing team and Marketing Operations team
Seasonal backfill for Summer 2026 internship program
The Package
Salary
$16.50/hr (30 hrs/week, 12-week contract)
Remote
Hybrid: Remote-eligible except AK, AR, CA, DC, HI, IL, MS, NV, SD, WA, WV, WY. On-site hybrid for commutable distance to NYC, Boston, or Austin offices
Benefits & Perks
Company Intelligence
Macmillan Learning is a privately-held, family-owned education publishing company focused on helping students of all abilities succeed through innovative content and technology. They create learning materials, digital tools, and services for high school and college students, driven by a mission to inspire what's possible for every learner.
Funding
Privately-held, family-owned
Customers
High school and college students across the US
Culture
Mission-driven, student-centric, focused on educational impact and meaningful work
Is This Role For You?
- You're currently enrolled in a Bachelor's or Master's program (or graduating Spring 2026) and want real marketing ops experience, not coffee-fetching
- You're comfortable with data and analytics tools—you can read a dashboard and spot trends without hand-holding
- You want exposure to the full marketing funnel: from campaign strategy through execution to performance analysis
- You're based near or willing to go hybrid in NYC, Boston, or Austin, or you're in a remote-eligible state
- You need full-time work or more than 30 hrs/week during summer 2026—this is a structured 12-week internship
- You're not currently enrolled in a degree program or not graduating within 6 months of summer 2026
- You prefer design or creative work over analytics and ops—this role is deeply analytical and process-focused
Interview Process
Application
Submit resume, cover letter, and confirmation of enrollment/graduation status
Phone Screen
Brief conversation with HR or marketing team lead about your interest in marketing ops and analytics
Skills Assessment
Short case study or technical exercise involving data interpretation (Amplitude/GA-style scenario)
Team Interview
Conversation with Digital Marketing Specialist or Performance Marketer about real projects you'd support
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.