The Challenge
You'll build non-traditional marketing partnerships that unlock niche audiences for universities. This is about discovering where prospective students actually hang out—newsletters, podcasts, professional communities—and creating the deals that get your client institutions in front of them.
Your Mission
Research and map 40+ niche professional audiences, newsletters, podcasts, and associations relevant to university programs
Identify 15-20 high-potential partnership channels with audience quality scores and initial outreach strategy
Negotiate and close 3-5 pilot partnership agreements with clear KPIs and launch dates
Establish baseline metrics framework tracking reach, engagement rate, inquiry volume, and cost-per-inquiry by channel
Execute 8-12 active partnership campaigns across diverse channels with documented performance data
Achieve 50%+ target reach metrics across top 5 partner channels with engagement rates above industry benchmarks
Develop repeatable partnership playbook and negotiation templates reducing sales cycle by 30%
Build pipeline of 30+ qualified partnership opportunities in various stages, generating measurable enrollment inquiries
KPIs You'll Own
Partnership Pipeline Value
Total reach potential and estimated inquiries from active and qualified partnership channels in development.
Cost Per Inquiry by Channel
Campaign spend divided by qualified inquiries generated, tracked by each partner to optimize ROI.
Partnership Conversion Rate
Percentage of outreach targets that become active paid partnerships, measuring deal velocity.
Campaign Engagement Rate
Click-through, open, or interaction rates on partner placements relative to industry benchmarks for that channel type.
Time to Launch
Average days from initial partner contact to live campaign, tracking operational efficiency.
Tools & Stack
Your Team
Your Manager
Not specified, likely Marketing Director or VP of Growth
Current Team
Not specified; appears to be new or backfill role
New role building partnership channel function
The Package
Salary
$95K-$130K base
Variable
Commission potential on partnership deals
Equity
Equity opportunities mentioned
Remote
Fully remote, work from anywhere
Benefits & Perks
Company Intelligence
Jobgether is recruiting on behalf of a partner company in the higher education space. The partner institution is modernizing how they reach prospective students by moving beyond traditional digital marketing into niche professional communities and audience channels.
Is This Role For You?
- You've built 5+ partnerships (sponsorships, media placements, newsletter integrations, podcast ads) that drove measurable results
- You're obsessed with finding where audiences actually gather—and exploiting those insights before competitors do
- You can negotiate contracts, manage stakeholder expectations, and track what actually moves the needle on inquiries and enrollments
- You thrive in ambiguity; you like building new channels vs. optimizing existing playbooks
- You need a playbook handed to you; this is blue-sky partnership building requiring original research and strategy
- You're primarily a performance marketer focused on paid search/social ads; this is strategic partnership development
- You struggle with relationship management or contract negotiation; partnerships live or die on execution discipline
Interview Process
Application & AI Screening
Jobgether's AI-powered system evaluates your background against core requirements (partnership experience, audience development, negotiation skills).
Shortlist to Employer
Top candidates are shared directly with the hiring company's internal team.
Interviews & Assessments
Handled by the hiring company; likely includes partnership case study, negotiation scenario, and strategic thinking discussions.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.