The Challenge
A global streaming brand is building out its CRM operations engine—you'll own the full lifecycle campaign stack across email, push, SMS, and in-app messaging. This is hands-on technical work with real scale: you're optimizing messaging for millions of subscribers across multiple international markets.
Your Mission
Audit and document all active lifecycle campaigns; identify compliance gaps (GDPR, regional regs) and create remediation plan
Deploy 3-5 A/B tests across email and push channels; establish testing cadence and statistical rigor baseline
Build 2-3 new segmentation logic flows in Braze; document audience rules and trafficking requirements for future scaling
Create monthly campaign performance dashboard; establish KPI tracking for engagement, retention, unsubscribe rates by channel
Launch 15+ lifecycle campaigns across all channels with 100% compliance audit pass rate; track channel-specific ROAS
Establish testing library of 20+ validated hypotheses with documented lifts in retention or LTV
Train regional marketing strategists on audience segmentation and campaign best practices; reduce hand-offs and errors by 40%
Implement advanced personalization using behavioral data; segment and optimize messaging for high-value vs. churn-risk subscribers
KPIs You'll Own
Campaign Send Volume & Delivery Rate
Track total sends across all channels monthly; maintain >95% deliverability and audit bounce/complaint rates.
Engagement Rate by Channel
Monitor open rates (email), click-through rates (email/SMS), push opt-in/click rates, and in-app message interactions.
Retention & Churn Impact
Measure subscriber retention lift from lifecycle campaigns; track churn rate changes by cohort and campaign exposure.
Test Velocity & Lift
Execute 6+ tests per quarter with documented statistical significance; track average uplift per test by channel.
Compliance & Risk Incidents
Zero unplanned compliance issues; monthly audit of GDPR, CCPA, regional regulations; document all consent and preference data.
Tools & Stack
Your Team
Your Manager
Not specified; likely Regional or Global Marketing Operations Lead
Current Team
Cross-functional: regional marketing strategists, developers, data/analytics team, global stakeholder teams
New backfill or expansion role for scaling lifecycle operations
The Package
Salary
$94K-$106K
Remote
On-site required; PST timezone; 12pm-8pm M-Th, 9-5 Fri (Contract, 6+ months)
Benefits & Perks
Company Intelligence
Solomon Page is a specialty staffing and executive search firm founded in 1990, operating across niche functions and industries. They're currently staffing for an international entertainment/streaming brand scaling its CRM operations globally. The hiring company operates a subscription-based streaming business with multi-market complexity and compliance requirements.
Founded
1990
Customers
Global subscription streaming audience
Is This Role For You?
- You've shipped lifecycle campaigns at scale (subscription, SaaS, or digital product); you know Braze or Klaviyo deeply
- You're fluent in SQL and can write templating logic (AMPscript, Liquid); you don't need hand-holding on technical execution
- You thrive in ambiguity and global complexity; you can juggle GDPR, CCPA, and regional regs without breaking a sweat
- You're obsessed with A/B testing and data-driven optimization; you build experiments rigorously and communicate lifts clearly
- You communicate across technical and non-technical teams without friction; you're equally comfortable with developers and marketers
- You need a permanent, on-site US role; this is contract-based (6+ months) with PST-only availability required
- You haven't built and sent email campaigns at scale or lack hands-on Braze/lifecycle platform experience
- You're not comfortable with SQL, HTML, and templating scripting; this role requires technical self-sufficiency
Interview Process
Application & Resume Screen
Solomon Page (recruiter) reviews for 4+ years CRM/lifecycle experience, Braze/platform proficiency, and SQL fluency
Phone Screening
Recruiter confirms timezone availability (PST), contract terms, and walks through recent campaign/testing examples
Technical Assessment or Portfolio Review
Likely request for examples: past campaigns, test results, email templates, or SQL queries to assess hands-on capability
Hiring Manager Interview
Deep-dive on experimentation framework, compliance experience, cross-functional collaboration, and priorities for first 90 days
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.