The Challenge
Zipie's a digital marketing agency hunting for someone who can lead campaigns AND lead people. You'll own the full funnel—from strategy to execution to client reporting—while managing a team that's hungry to deliver measurable results.
Your Mission
Audit 3-5 existing client digital strategies and deliver actionable optimization roadmaps
Set up and launch 2-3 new client campaigns across paid media (PPC/social/programmatic) with clear performance baselines
Establish monthly reporting cadence and templates that clearly communicate ROI to clients
Meet with each direct report 1:1 to understand skills, gaps, and growth priorities
Deliver 15%+ average improvement in campaign ROAS across managed client portfolio
Build and optimize 8+ active HubSpot campaigns with documented A/B test results and learnings
Lead team to ship 2 process improvements that reduce campaign setup time or improve reporting quality
Present quarterly digital marketing trends analysis to leadership and identify 1-2 new platforms/tactics to test
KPIs You'll Own
Campaign ROAS
Track return on ad spend across all paid channels (PPC, social, programmatic) to measure campaign efficiency.
Client Satisfaction Score
Monitor client feedback and satisfaction through surveys or NPS to gauge service quality and relationships.
Team Productivity & Utilization
Measure billable hours, project completion rates, and campaign delivery speed across your managed team.
Campaign Conversion Rate & Cost Per Lead
Track cost efficiency and conversion performance for inbound marketing campaigns in HubSpot.
Tools & Stack
Your Team
Your Manager
Not specified (likely agency leadership/account management)
Current Team
Digital team of unknown size requiring supervision and mentorship
Backfill or expansion—team exists but needs management structure
The Package
Salary
$65K-$85K base
Remote
On-site in Lexington, KY
Benefits & Perks
Company Intelligence
Zipie is a digital marketing agency serving clients with data-driven, customer-obsessed strategies. They focus on transparency, accountability, and measurable results across SEO, SEM, social, email, and inbound marketing.
Culture
Team-oriented, growth-focused, emphasis on curiosity and service excellence
Is This Role For You?
- You've managed 3+ years of digital campaigns (paid, organic, email, or inbound) and want to step into people leadership
- You speak fluent HubSpot, Google Ads, and Facebook Ads—and actually enjoy optimizing funnels
- You can translate complex marketing metrics into plain English for clients and stakeholders
- You thrive in fast-paced agency environments where you juggle multiple clients and priorities simultaneously
- You're self-motivated, deadline-driven, and genuinely curious about emerging marketing tactics
- You need remote flexibility—this is 100% on-site in Lexington, KY
- You prefer individual contributor work; this role requires active people management and team leadership
- You're unfamiliar with HubSpot, paid advertising platforms, or A/B testing fundamentals
Interview Process
Initial Screen
Phone/video call to assess digital marketing background, leadership experience, and cultural fit
Portfolio Review
Walk through 2-3 campaigns you've managed: strategy, execution, results, and learnings
Leadership Assessment
Discuss team management style, mentoring approach, and how you've handled underperforming campaigns or team members
Final Interview
Meet with agency leadership to discuss vision alignment, process refinement ideas, and long-term fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.