The Challenge
The Summit Area YMCA needs someone who can own their entire digital presence—from web to email to social—and drive real community engagement. You'll shape how thousands of people experience this mission-driven organization online.
Your Mission
Audit and document all current digital channels (website, email, social, paid ads) and identify 3-5 quick wins for engagement improvement
Establish content calendar and publish cadence across WordPress, Mailchimp, Meta, and email—minimum 3x/week social, 2x/month email campaigns
Set up or improve Google Analytics tracking and create baseline dashboard showing traffic, conversions, and campaign performance by month-end
Deliver 2-3 high-performing paid social campaigns (Meta ads) targeting new member acquisition with <$15 cost-per-lead
Increase website traffic by 40% and email open rates from baseline to 28%+ through A/B testing and content optimization
Build reusable content templates (email, social, web) that reduce production time by 30% and ensure brand consistency
Execute 6-month integrated campaign calendar that drives 25%+ increase in program sign-ups or membership inquiries vs. prior year
Train marketing team on new tools/workflows; document processes for WordPress, Mailchimp, and Meta Ads Manager
KPIs You'll Own
Website Traffic & Conversions
Monthly unique visitors, pages per session, and program inquiry/signup conversions tracked in Google Analytics.
Email Engagement
Open rate (target 28%+), click-through rate, and unsubscribe rate across monthly member and community campaigns.
Social Media Performance
Engagement rate, follower growth, reach, and cost-per-engagement across Meta, Instagram, and Facebook campaigns.
Paid Ad ROI
Cost-per-lead, conversion rate, and return on ad spend (ROAS) for member acquisition campaigns.
Content Velocity
Number of published posts/assets per week and production efficiency (time to publish).
Tools & Stack
Your Team
Your Manager
Marketing & Leadership Team (not specified)
Current Team
Marketing team (size unknown; appears collaborative structure)
New hire or backfill (not specified)
The Package
Salary
$55K-$70K base
Remote
On-site at Summit Area YMCA, NJ with required travel between branch locations
Benefits & Perks
Company Intelligence
YMCA of the USA is one of the nation's largest nonprofits, operating community centers focused on youth development, healthy living, and social responsibility. The Summit Area YMCA serves thousands of members across multiple branches in New Jersey. This is a mission-driven organization with deep community roots.
Customers
Community members, families, youth; membership-based model
Culture
People-centric, family-friendly, mission-focused, collaborative
Is This Role For You?
- You want to own full-stack digital strategy (not just 'posting') and see direct impact on community engagement and program growth
- You're equally comfortable writing email copy, editing video, designing social graphics, and reading analytics dashboards
- You thrive in mission-driven environments and believe nonprofit work matters more than chasing vanity metrics
- You're organized, detail-oriented, and can juggle multiple campaigns without dropping deadlines or brand consistency
- You need remote flexibility—this is 100% on-site with travel between locations
- You only want to specialize in one channel (social OR email OR content); this role demands versatility across all digital
- You're looking for six-figure salary or equity upside; nonprofit budgets and mission-driven work are lower-paying trade-offs
Interview Process
Initial Screening
Phone/video call with Marketing Team to confirm digital experience, tool proficiency, and mission fit
Portfolio Review
Submit examples of campaigns, email designs, social content, or website work you've executed
Panel Interview
In-person or video meeting with Marketing Manager and Leadership Team; expect questions on campaign strategy, metrics, and nonprofit experience
Task/Project
Likely brief take-home project (content calendar, campaign idea, or email design) to assess execution skills
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.