Manager, Digital Marketing Growth

Job Description

WHO WE ARE

Named among the best workplaces in the U.S. by Great Place to Work five times, honored on FORTUNE Magazine’s inaugural list of the 100 Best Workplaces for Millennials, and chosen as the “Market Leader in Incentive Compensation” by CRM magazine, Xactly is proud to be disrupting the incentive compensation market space. We’re building a culture of success and are looking for motivated professionals to join us!

THE OPPORTUNITY

We’re looking for a strategic and data-driven Manager, Digital Marketing Growth to lead our digital marketing team, scale our digital growth engine and grow Xactly’s market presence. This leader will be responsible for driving pipeline and revenue through best-in-class web strategy, conversion rate optimization, and paid media execution.

You’ll oversee the full digital experience ensuring our website, campaigns, and user journeys are continuously optimized for performance. This role blends strategy, analytics, experimentation, and team leadership.

What You'll Do

Web Strategy & Conversion Optimization

• Lead end-to-end website strategy, including CRO, UX/UI, SEO, and personalization
• Build and manage a structured experimentation roadmap (A/B and multivariate testing)
• Optimize conversion funnels across the buyer journey (landing pages, demos, content experiences)
• Partner with product marketing and brand to ensure messaging clarity and consistency
• Drive continuous improvements in site speed, technical performance, and user experience

Paid Media & Demand Generation Execution

• Own paid media strategy across channels (search, social, display, retargeting & 3rd party partnerships)
• Optimize budget allocation to maximize pipeline, CAC efficiency, and ROI
• Collaborate with demand gen and sales to align campaigns with pipeline goals
• Continuously test creatives, audiences, and landing page experiences
• Predict, monitor, and report on budget pacing to ensure efficient spend and alignment with pipeline goals

Scale Personalization & Digital Experience

• Implement and scale personalization strategies across web and campaigns
• Leverage firmographic, behavioral, and intent data to tailor experiences
• Improve engagement and conversion across key segments and personas

Drive SEO & Organic Growth

• Own SEO strategy across technical, on-page, and content initiatives
• Partner with content and product marketing to grow organic traffic and inbound pipeline
• Monitor algorithm changes and continuously optimize performance

Lead Analytics, Insights & Experimentation

• Define and track KPIs across the digital funnel (traffic, conversion rates, pipeline, CAC)
• Build dashboards and reporting frameworks to surface actionable insights
• Champion a culture of experimentation and data-driven decision making

Manage & Grow a High-Performing Team

• Lead and develop a team across web development, paid media, and growth marketing functions
• Manage external agencies and contractors where needed

Your Qualifications

• Experience: 8+ years in Digital Marketing, specifically within a B2B SaaS environment.
• Skills: Proficiency in SEO, A/B Testing, AEO and managing paid platforms (Google Ads, LinkedIn Campaign Manager), marketing automation (Marketo), and web analytics tools (Google Analytics/6sense/ahrefs) and experience in Drupal website architecture.
• Mindset: A problem-solver who thrives in fast-paced, global environments.
• Values: You embody our CARE values (Customer Focus, Accountability, Respect, Excellence).

Benefits & Perks

• Comprehensive insurance coverage (including pet insurance!)
• Flexible time off and sick days
• Short-term disability, long-term disability, maternity and parental leave
• Gym/fitness reimbursement and tuition reimbursement
• Flexible savings account & Health savings account
• Paid holidays and up to 3 days paid community and volunteer leave
• Life and AD&D insurance.
• 401(k) Retirement Savings Plan
• Access to wellness program (Grokker, EAP, quarterly wellness webinars)
• Employee discount program
• Additional voluntary benefits such as pet insurance, critical illness, accident insurance, hospital indemnity, and legal plan

Applications will be accepted only for those currently residing in the posted country for this role. There is no expectation of approval for an international relocation for this job.The compensation range is specific to the posted job location and role and takes into account the wide range of factors considered in making compensation decisions but not limited to skill sets, experience, training, licensure, certifications, performance, and market and peer comparisons. Salary ranges allow for growth opportunities as the employee develops new skills and/or hones current skills.

A reasonable range estimate is $112,000 to $139,000 plus bonus.

OUR VISION:

Unleashing human potential to maximize company performance. We address a critical business need: to incentivize employees and align their behaviors with company goals.

OUR CORE VALUES:

Customer Focus | Accountability | Respect | Excellence (CARE) are the keys to our success, and each day we’re committed to upholding them by delivering the best we can to our customers. Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law. This means we believe in celebrating diversity and creating an inclusive workplace environment, where everyone feels valued, heard, and has a sense of belonging. By doing this, everyone in the Xactly family has the power to make a difference and unleash their full potential.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement