The Challenge
Wizbii is a French scale-up disrupting financial inclusion for 18-40 year-olds across Europe, acquiring 100K+ monthly users through banking partnerships. You'll own multi-channel acquisition campaigns with a €100K+ monthly budget while scaling into new markets.
Your Mission
Establish baseline performance metrics across all acquisition channels (Social, Search, Affiliate, Native) and identify quick-win optimization opportunities
Launch and optimize acquisition campaigns in at least 2 new geographic markets (IT, ES, DE) working with local Market Specialists
Build reliable monthly reporting dashboards tracking CPA, ROAS, and funnel conversion metrics across all campaigns
Test 3-5 new creative formats and messaging angles, document learnings, and establish continuous improvement feedback loops
Scale top-performing acquisition channels by 40%+ while maintaining or improving target CPA and ROAS thresholds
Successfully deploy acquisition strategy across all 4 target markets (FR, IT, ES, DE) with localized creative and channel strategies
Reduce customer acquisition cost by 15-20% through advanced audience segmentation, creative iteration, and channel optimization
Establish yourself as growth thought leader internally: document best practices, share competitive intelligence, and mentor team on emerging growth tactics
KPIs You'll Own
Cost Per Acquisition (CPA)
Target cost to acquire a qualified user; primary lever for budget efficiency across all channels.
Return on Ad Spend (ROAS)
Revenue generated per euro spent on ads; measures profitability of each channel and campaign.
Conversion Rate (Funnel)
Percentage of traffic converting to account creation and bank partner sign-ups; indicates landing page and UX performance.
Customer Lifetime Value (LTV)
Total revenue expected from a user; critical for evaluating sustainable CAC ratios.
Monthly Active Users (MAU)
Tracks user engagement and retention post-acquisition; validates quality of acquired users.
Tools & Stack
Your Team
Your Manager
Head of Growth (implied)
Current Team
Growth team with Market Specialists for regional deployment; Creative team for campaign assets
New hire to scale acquisition operations across multiple channels and markets
The Package
Salary
€35K-€42K base
Remote
On-site in Grenoble or Paris
Benefits & Perks
Company Intelligence
Wizbii is a French B2B2C scale-up revolutionizing financial inclusion by connecting 18-40 year-olds with bank partners (Revolut, Trade Republic, Société Générale, N26). With 7M+ users, 200K+ social followers, and an 'Excellent' Trustpilot rating, they're expanding rapidly across Europe with 100K+ new users acquired monthly.
Customers
RevolutTrade RepublicSociété GénéraleN26
Culture
Performance-driven, innovation-focused, collaborative; values autonomy, data-driven decision making, and continuous optimization
Is This Role For You?
- You've managed paid acquisition campaigns at scale across Meta, Google, TikTok, or Snapchat and can optimize funnel performance
- You're comfortable with ambiguity, can work independently, and love testing + iterating to find winning strategies
- You're fluent in French (written and spoken) and speak at least one of Spanish, Italian, or German for international markets
- You obsess over metrics: CPA, ROAS, LTV matter more to you than vanity metrics; you build dashboards, not just reports
- You need extensive hand-holding or prefer highly structured processes; this role demands autonomy and self-direction
- You're uncomfortable pivoting strategies based on data or defensive about campaign performance; continuous optimization is non-negotiable
- You lack hands-on experience managing ad platforms or don't understand conversion funnel optimization at a granular level
Interview Process
Initial Screening
Phone/video call with Growth Lead; verify ad platform experience, discuss past campaign performance, assess communication skills
Growth Case Study
Present a past acquisition campaign you've run: channel selection, creative strategy, optimization approach, results, and learnings
Data Analysis Exercise
Analyze sample campaign data (budget, spend, conversions, ROAS) and propose optimization strategy; test analytical rigor and decision-making
Team Interviews
Meet Head of Growth and Market Specialists to discuss international scaling strategy, collaboration style, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.