The Challenge
Winmark operates 1,300+ resale locations across North America. You'll own the digital discovery strategy that connects customers to these brands across social, search, maps, and emerging AI platforms—turning fragmented local presence into coordinated growth at scale.
Your Mission
Audit and optimize Google Business Profiles across high-priority locations; establish baseline local search performance metrics
Map current social media tooling across brands and identify consolidation/upgrade opportunities to streamline publishing and analytics
Launch monthly digital performance reporting dashboard covering social engagement, search visibility, review sentiment, and website traffic
Develop and distribute social best practices playbook to internal teams and franchisees
Increase social engagement rate by 25% through optimized content calendar and platform-specific strategy
Improve organic search visibility for top 200 locations by 40% via technical SEO and local listing optimization
Reduce average review response time to <48 hours and establish sentiment tracking system to surface operational insights
Implement AI-enabled discovery optimization across at least one brand; measure lift in customer acquisition and store traffic
KPIs You'll Own
Local Search Visibility Score
Rank positions and impression share across Google Search and Maps for key location-level queries.
Social Engagement Rate
Likes, comments, shares, and saves as % of reach across all brand social channels.
Review Sentiment & Volume
Average star rating, review count growth, and sentiment trend analysis across Google and third-party platforms.
Website Traffic by Channel
Sessions, users, and conversion rate from organic search, social, and direct traffic to corporate and brand sites.
Google Business Profile Optimization %
Percentage of locations with complete, up-to-date profiles including hours, photos, posts, and Q&A monitoring.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Not specified—likely coordinating across corporate marketing, brand teams, and franchisee network
New role or backfill not specified
The Package
Salary
$75K-$95K base
Remote
On-site in Plymouth, MN
Benefits & Perks
Company Intelligence
Winmark operates one of North America's largest networks of resale retail brands across 1,300+ franchise locations. The company is evolving its digital marketing capability to drive customer discovery and engagement across social, search, maps, and emerging AI platforms.
Customers
Franchise network of 1,300+ resale retail locations
Culture
Open-door, relationship-focused; emphasis on developing people, promoting from within, and supporting teams to do their best work.
Is This Role For You?
- You've managed digital channels (social, search, local listings) at scale—ideally across multiple locations or brand properties
- You geek out on platform strategy, SEO, and local search optimization—you know how Google Business Profiles actually move the needle
- You're comfortable juggling competing priorities across corporate, retail, and franchisee stakeholders
- You can translate analytics into clear recommendations and storytell with data to drive action
- You need full remote flexibility—this is on-site in Plymouth, MN
- You're more creative designer than operator; this role is execution-heavy with a focus on optimization and metrics
- You lack hands-on experience managing paid social, SEO, or local search in a multi-location environment
Interview Process
Application & Screening
Resume review focusing on digital channel management experience and multi-location brand background.
Phone Screen
Conversation about digital strategy approach, experience with social/search platforms, and franchise or retail background.
Take-Home Assessment
Likely case study or audit exercise (e.g., evaluate a local search strategy or social performance data).
In-Person Interview
Meet hiring manager and cross-functional stakeholders; discuss digital roadmap, tools, and how you'd tackle multi-location coordination.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.