The Challenge
Walter Learning is a profitable edtech scale-up scaling fast in professional training. You'll sit directly with founders driving lead acquisition and owning a strategic project that shapes the company's next phase.
Your Mission
Map current acquisition channels (paid search, social, display) and establish baseline KPIs for each
Propose and test 2-3 optimization initiatives on highest-spend paid channels
Define scope, stakeholders, and 90-day roadmap for assigned strategic project
Deliver first performance report with channel analysis and budget reallocation recommendations
Achieve 15-20% improvement in CAC or ROAS across optimized acquisition channels
Launch and measure impact of 3+ strategic initiatives (new channels, messaging, or partnerships)
Complete end-to-end delivery of assigned strategic project with measurable outcomes
Document playbooks and hand off sustainable acquisition framework to permanent team
KPIs You'll Own
CAC (Cost per Acquisition)
Track total acquisition spend against new leads by channel to optimize budget allocation.
ROAS (Return on Ad Spend)
Measure revenue generated per euro spent on paid campaigns across search, social, and display.
Lead Volume & Quality
Monitor lead generation rate, conversion rate, and lead quality score by acquisition source.
Strategic Project Delivery
Track project milestones, stakeholder alignment, and business impact against original brief.
Tools & Stack
Your Team
Your Manager
Two co-founders
Current Team
Unknown (working directly with founders suggests small, lean team)
New internship role
The Package
Salary
€800-€1500/month base (above legal minimum for interns in France)
Remote
On-site in Marseille (HQ)
Benefits & Perks
Company Intelligence
Walter Learning is a profitable edtech scale-up offering online training for professionals and medical specialists in France. They're scaling lead acquisition and strategic initiatives while maintaining lean operations.
Customers
Professionals and medical specialists pursuing online continuing education
Culture
Entrepreneurial, results-driven, lean execution, high autonomy, real impact focus
Is This Role For You?
- You're a top-tier business school or engineering student seeking a real Chief of Staff experience, not busy work
- You speak French fluently and can operate in a French-speaking team environment
- You're analytical but action-oriented—you can synthesize data and make decisions fast
- You have genuine curiosity about edtech, training, or digital marketing and want to drive growth
- You need remote flexibility; this is 100% on-site in Marseille
- You're looking for a guaranteed full-time job after—this is a structured 6-month internship
- You prefer defined tasks and avoid ambiguity; strategic projects require you to shape your own roadmap
Interview Process
Initial screening call
Discuss your background, motivation for edtech/growth, and availability for 6-month commitment
Case study or work sample
Likely a mini growth challenge or acquisition analysis to assess analytical and strategic thinking
Founder meeting
Conversation with co-founders about their vision, your fit, and the strategic project you'd own
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.