The Challenge
Vuori is a fast-growing athletic apparel brand redefining casual-to-gym wear. You'll build and scale their V1 Community Program from the ground up—turning fitness enthusiasts into brand advocates while driving retail traffic and lifetime value.
Your Mission
Map V1 Community Program current state: audit existing ambassador relationships, document program gaps, and establish baseline KPIs for member engagement and retail lift
Define and launch V1 Leader cohort criteria and onboarding process; recruit initial 20-30 high-performing local fitness leaders across Carlsbad and surrounding markets
Build out email marketing cadence and community comms strategy; design and execute first quarterly community event or activation
Establish cross-functional governance; align with retail, creative, and social teams on program messaging, product seeding strategy, and performance tracking
Scale V1 Leader program to 75-100 active ambassadors across key markets with documented growth targets, incentive structures, and performance metrics
Drive measurable retail traffic lift: establish baseline, execute 2-3 major in-store activations/gifting campaigns, and measure incremental foot traffic and conversion
Develop annual program roadmap including seasonal community experiences, events, and partnerships with local fitness studios; execute at least 2 major activations
Implement analytics dashboard tracking: member acquisition cost, lifetime value, retail attribution, email engagement rates, and leader performance; share monthly learnings with leadership
KPIs You'll Own
V1 Leader Cohort Growth & Retention
Total active ambassadors, monthly onboarding rate, and retention % to measure program expansion and ambassador satisfaction.
Retail Traffic & Sales Lift
Incremental foot traffic and AOV attributed to V1 activations and ambassador referrals vs. baseline.
Community Email Engagement
Open rates, click rates, and conversion rates from V1 community communications; segment by audience tier.
Member Acquisition Cost (MAC) & Lifetime Value (LTV)
Cost to acquire a V1 member via ambassador vs. organic channels; track repeat purchase rate and average spend over 12 months.
Event Attendance & Activation ROI
Attendance, social impressions, and direct sales or sign-ups generated per activation; calculate cost per qualified lead.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Marketing or CMO)
Current Team
V1 Community team (size TBD); V1 Leaders cohort to be scaled
New backfill or growth role—building out the team
The Package
Salary
$110K-$140K base
Remote
On-site, Carlsbad, CA
Benefits & Perks
Company Intelligence
Vuori is a direct-to-consumer athletic apparel brand blending performance wear with casual California lifestyle aesthetics. Founded with a mission to inspire clarity, enthusiasm, and purpose through movement and community. High-growth brand with strong retail presence and coastal lifestyle positioning.
Culture
High-energy, fast-paced, community-driven; values personal growth, authenticity, and active lifestyle integration
Is This Role For You?
- You've managed 3+ years of ambassador, influencer, or loyalty programs and know how to scale a cohort from 0 to 100+
- You live the lifestyle: you actually take group fitness classes and move regularly—this isn't just a job, it's a fit
- You're comfortable in retail environments and understand how community programs drive in-store traffic and conversion
- You thrive juggling multiple workstreams (program ops, events, email, partner relations) and own end-to-end execution without handholding
- You need remote flexibility—this is fully on-site in Carlsbad and demands regular retail and event presence
- You're a pure analyst who avoids people management; this role requires building, mentoring, and nurturing a team and ambassador cohort
- You've never touched community, ambassador, or loyalty programs and prefer siloed execution over cross-functional collaboration
Interview Process
Recruiter Screen
Initial conversation on background, community/ambassador experience, and alignment with athletic lifestyle values
Manager Interview
Deep dive on V1 program vision, team leadership philosophy, and how you'd scale an ambassador program from scratch
Cross-Functional Panel
Meet with retail, creative, social, and data stakeholders to assess collaboration skills and understanding of program interdependencies
Executive Conversation
Final round with VP/CMO-level sponsor on strategic vision, business impact, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.