The Challenge
Oto-Connect is a scrappy lead-gen startup inside the DBF automotive group aiming to become the go-to platform for B2B lead management. You'll own two massive pillars: digital strategy + SEO to drive organic visibility, and commercial support to translate technical product into visually-driven sales collateral.
Your Mission
Launch and optimize 8-10 SEO-targeted articles on WordPress with keyword research and performance tracking via Search Console
Design and deliver the primary commercial pitch deck and product brochure in Figma/Canva ready for sales team deployment
Audit and improve site technical SEO (page speed, mobile responsiveness, crawlability) and establish baseline Analytics metrics
Identify and activate 3-5 B2B lead generation channels (content partnerships, directories, LinkedIn) to drive platform awareness
Grow organic search traffic 40%+ and achieve first-page rankings for 12+ target keywords via sustained content calendar
Build a reusable commercial collateral system (offer templates, case studies, one-pagers) used actively by sales in deals
Establish content marketing rhythm: publish 2 SEO articles/month and manage DBF Group content collaboration pipeline
Document and optimize full lead qualification funnel (website → form → CRM) with clear conversion metrics and bottleneck fixes
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in website sessions from Google Search, targeting 40%+ growth by month 6
Keyword Rankings
Number of target keywords ranking page 1 (positions 1-10) in Google Search Console for core B2B terms
Lead Volume from Website
Monthly qualified leads generated through site contact forms and conversion rate from visitor to lead
Page Performance Score
Core Web Vitals and mobile responsiveness scores (target: 90+ Lighthouse) across key landing pages
Tools & Stack
Your Team
Your Manager
Marketing Director (Oto-Connect)
Current Team
Oto-Connect team (startup division within DBF Group) + DBF Group marketing team
New intern role to support launch phase
The Package
Salary
€700/month (legal minimum internship gratification)
Remote
Hybrid: 4 days on-site (Bruges, Bordeaux region), 1 day remote per week
Benefits & Perks
Company Intelligence
DBF is a 700-person automotive distributor (Audi & Volkswagen) founded in 2008, operating across Bordeaux, Toulouse, and Montpellier with strong growth momentum. Oto-Connect is their in-house startup incubator focused on lead generation and qualification as a B2B service, aiming to scale beyond internal use.
Founded
2008
Team Size
700
Customers
Internal (DBF) + target B2B automotive/dealer network
Culture
Family-owned, quality-obsessed, entrepreneurial. Emphasis on collective mission ('human and collaborative adventure'), pride in craftsmanship, fast-growing startup mindset within a stable corporate structure.
Is This Role For You?
- You're a Master's student (Bac+3+) in Marketing, Digital, or Commerce hunting real startup experience, not busywork
- You can write clean, SEO-conscious copy AND design in Figma/Canva—you own both strategy and execution
- You understand SEO fundamentals (keyword research, long-tail strategy, indexation) and can troubleshoot WordPress
- You're self-driven, scrappy, and comfortable working in a lean startup environment with ambiguity and ownership
- You need senior-level mentorship or hand-holding; this role requires autonomy and entrepreneurial bias for action
- You're looking for a remote-first setup; this is 80% on-site in Bruges/Bordeaux with Monday-Friday schedules
- You can't write well or have weak attention to detail—copy and SEO quality are non-negotiable in lead gen
Interview Process
Quick Chat (15 min)
Brief mutual fit conversation. They get to know you and your interest in the role and automotive space.
Video Interview
Deep dive on your projects, motivation, and marketing philosophy. They assess soft skills and cultural fit.
Practical Case Study
Real-world scenario: SEO article or lead-gen strategy + design mockup. You'll present your thinking and execution.
Final Round with Leadership
Marketing Director and your future manager review your case study output, discuss role expectations, and finalize fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.