The Challenge
VIOLETTE_FR is a founder-led, vegan beauty brand where social is core to the brand universe. You'll own digital execution across email, SMS, paid media, and .com—driving growth for a DTC business that refuses to compete, only complete.
Your Mission
Master Klaviyo and Attentive workflows: deploy 3+ promotional campaigns with documented open/click/conversion rates and optimization learnings
Build and organize the paid media asset library with proper naming conventions and usage rights tracking across Meta, TikTok, Google, Pinterest
Establish baseline performance dashboard tracking email, SMS, and paid channel KPIs; identify 2-3 quick wins for optimization
Coordinate first influencer whitelisted/dark post campaign with creative and agency partners on time and on brand
Own end-to-end email/SMS strategy: plan segmentation, personalization, and lifecycle campaigns; show 10%+ improvement in conversion rates
Lead paid media brief development for all channels; demonstrate clear alignment between briefs, creative output, and performance results
Execute 2-3 seasonal product launch campaigns (.com updates, SEO, merchandising, paid amplification) with measurable engagement and conversion lift
Become the analytics translator: present monthly performance reviews to leadership with data-driven optimization recommendations
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track campaign performance across promotional, lifecycle, and triggered sends to identify segmentation and subject line wins.
SMS Conversion Rate
Measure revenue-per-message and engagement to optimize send timing, copy, and audience targeting.
Paid Media ROAS (Return on Ad Spend)
Monitor performance across Meta, TikTok, Google, Pinterest; track by creative, audience, and channel.
Website Conversion Rate & AOV
Track engagement and revenue impact from A/B testing, merchandising updates, and paid traffic sources.
Campaign Delivery & QA Accuracy
Measure on-time deployment and error-free execution across all digital campaigns.
Tools & Stack
Your Team
Your Manager
Digital Marketing Manager
Current Team
Shared creative team, agency partners, influencer team, e-commerce team
New backfill to support DTC growth execution
The Package
Salary
$75K-$85K base
Remote
Hybrid: 4 days/week in DUMBO, Brooklyn office
Benefits & Perks
Company Intelligence
VIOLETTE_FR is a founder-led, DTC beauty brand celebrating individuality and self-expression. The multi-category line (skincare, makeup, fragrance, hair care) is vegan, cruelty-free, and social-first—where education, artistry, and culture meet.
Customers
DTC e-commerce, marketplace sales (Shop, TikTok Shop)
Culture
Roll-up-your-sleeves, nimble, agile; founder-led creative vision with emphasis on brand storytelling and social engagement
Is This Role For You?
- You've run 2-3 campaigns in Klaviyo/Attentive and can optimize based on data, not gut feel
- You thrive in fast-paced DTC environments where you wear multiple hats (email, paid, .com, analytics)
- You're obsessed with TikTok, Instagram, or Pinterest and understand how creator content fuels paid performance
- You can translate messy data into clear, actionable insights for non-technical stakeholders
- You're organized, detail-oriented, and catch QA errors before they go live
- You need full remote or prefer traditional 9-5 structure; this role is hybrid, 4 days/week in-office in Brooklyn
- You expect a purely strategic role; this is hands-on execution (building briefs, deploying campaigns, tracking metrics)
- You lack experience with marketing automation platforms or paid social; this role assumes working knowledge
Interview Process
Initial Screening
Phone call with recruiting or hiring manager to assess digital marketing background and comfort with DTC/beauty space
Portfolio & Case Study Review
Bring examples of email campaigns, paid briefs, or analytics dashboards you've owned; be ready to walk through optimization decisions
Hiring Manager Interview
Deep dive into your experience with Klaviyo, paid platforms, and how you've driven performance; expect situational questions on prioritization
Cross-Functional Conversation
Meet with creative, e-commerce, or influencer team members to assess collaboration style and scrappiness
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.