The Challenge
Village Health Clubs is a premier wellness brand with multiple locations that needs to dominate digital channels to drive membership sales. You'll own the full funnel from Google/Meta ad spend to community engagement, with 60% focus on lead generation and 40% on social strategy.
Your Mission
Audit current Google Ads and Meta campaigns; establish baseline ROI and KPI dashboard in GA4
Launch optimized paid ad strategy targeting local membership prospects in Scottsdale market
Build 30-day social content calendar aligned with membership sales cycles and seasonal events
Conduct win analysis: interview 20+ new members on why they joined to inform retargeting strategy
Grow organic website traffic 40% YoY through SEO/AEO optimization and content strategy
Achieve 15%+ month-over-month improvement in paid ad conversion rates through A/B testing
Build social following 25% with consistent engagement rate above industry benchmark (3-5%)
Develop automated AI workflow reducing manual content creation time by 20 hours/month
KPIs You'll Own
Cost Per Lead (CPL)
Track blended CPL across Google Ads, Meta, and programmatic to optimize budget allocation.
Conversion Rate (Paid → Membership)
Measure % of paid traffic that converts to actual membership sales in collaboration with sales team.
Organic Traffic Growth
Monitor GA4 sessions from organic/SEO channels as % of total traffic month-over-month.
Social Engagement Rate
Track likes, comments, shares, and mentions across Village's social channels as % of followers.
Return on Ad Spend (ROAS)
Calculate revenue attributed to digital campaigns divided by total ad spend for ROI visibility.
Tools & Stack
Your Team
Your Manager
Not specified—likely Director of Marketing or VP
Current Team
Digital marketing team composition not provided; sales team collaboration required
Backfill or new role not specified
The Package
Salary
$65K-$85K base
Remote
On-site, Scottsdale, AZ
Benefits & Perks
Company Intelligence
Village Health Clubs & Spas is a multi-location premier wellness brand emphasizing healthy lifestyle, community, and member experience. Known for beautiful facilities, dynamic programming, and a uniquely social culture anchored on 'As one we have fun and get it done!'
Customers
Individual health club members across multiple locations
Culture
Fun, health-focused, team-oriented, work-life balance emphasis
Is This Role For You?
- You've driven lead generation campaigns at scale across Google Ads, Meta, and programmatic platforms
- You're fluent in GA4 and can translate data into campaign optimization decisions
- You thrive managing 60/40 split between paid lead gen and organic/social content strategy
- You want autonomy to own the full digital marketing funnel for a growth-stage local brand
- You're comfortable attending in-person events and creating real-time social content on-the-fly
- You need remote flexibility—this is 100% on-site in Scottsdale
- You're a specialist (SEO-only or social-only) rather than a full-funnel digital marketer
- You don't have hands-on experience managing multi-channel paid ad budgets and reporting ROI
Interview Process
Phone screen
Recruiter or hiring manager reviews background, digital marketing experience, and local market knowledge
Campaign strategy case study
Present past lead gen or social campaign with metrics; discuss GA4 setup and optimization approach
In-person interview
On-site at Village facility; meet marketing team, tour location, discuss culture fit
Executive round
Interview with Director/VP to align on strategic priorities and vision for digital growth
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.