Digital Marketing Manager

Welcome to Topline®, helping the best professionals win. We believe in a world where every skilled professional has the opportunity to thrive independently. With over 70 million people in the United States already providing independent services, and billions of work opportunities becoming available to talent worldwide, we're at the forefront of a booming market that's redefining the workforce.

Our mission is simple: We're building a future where the best professionals win. We do that in 3 ways:

- Remove the friction of hiring professionals.

- Provide tools to help the best professionals stand out.

- Offer trusted information on service providers and firms.

We're currently hiring a Marketing Account Manager to join our innovative team.

Role Overview:

As a Marketing Account Manager at Topline, you will hold one of the most prestigious positions within our company, providing a significant opportunity to advance your career. You will be responsible for managing and analyzing campaign performance and leveraging data insights to drive strategic decision-making. This role is crucial for the success of our clients' advertising initiatives and offers a dynamic and rewarding career path.

Key Responsibilities:

- Engage with clients and advise them on strategies to enhance their business growth

- Develop, execute, and manage campaigns across multiple channels

- Utilize Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager to maximize ROI

- Use Google Sheets and other tools for campaign tracking, reporting, and analysis

- Analyze campaign performance and customer behavior using GA4

- Implement and fine-tune conversion tracking to accurately measure campaign success

- Provide actionable insights and recommendations based on data-driven analysis

- Collaborate with cross-functional teams to ensure campaign alignment with company goals

- Stay updated on advertising and analytics trends, tools, and best practices

Qualifications and Skills:

- Excellent communication skills

- Proven experience in managing digital advertising campaigns

- Expertise in Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager

- Strong proficiency in Google Sheets, GA4, and other analytics tools

- Deep understanding of conversion tracking mechanisms and attribution modeling

- Analytical mindset with the ability to generate insights from complex data sets

- Excellent communication and collaboration skills

- Ability to work independently and manage multiple projects simultaneously

- Bachelor's degree in Marketing, Communications, or a related field (preferred)

- Certifications in Google Ads, Google Analytics, etc. (highly desirable)

What We Offer:

- Opportunities for unlimited growth and advancement within the organization

- Dynamic work culture that values innovation and hard work

- Professional development opportunities in a rapidly growing, venture-backed company

- Remote working culture

Preferred Skills & Qualifications:

- Prior experience in agency marketing and analytics setup and support

- Active listening

- Adaptability

- Collaboration

- Effective communication

- Emotional intelligence

- Follow-up proficiency

- Product expertise

- Technological savviness

Topline is an equal opportunity employer, and we are committed to creating an inclusive environment for all employees. We look forward to discovering how your expertise and creative flair can help our clients and our company reach new heights.