The Challenge
The Orchard is a major music services company managing labels and artists across France. You'll own end-to-end digital marketing strategy—from campaign creation to fan engagement to video performance—driving visibility and revenue for music releases in a competitive streaming landscape.
Your Mission
Map current artist/label portfolios and audit existing digital channels (Instagram, YouTube, TikTok) to identify quick wins and optimization gaps
Launch 3 strategic always-on campaigns for priority releases with defined audience targets, messaging, and success metrics
Establish baseline performance metrics (CPM, engagement rate, subscriber demographics) across all managed channels
Build working relationships with assigned labels/artists and document their marketing preferences and past campaign performance
Deliver 60%+ improvement in engagement rates on managed Instagram account through content strategy and CRM optimization
Execute 8-10 full-cycle release campaigns (pre-launch → post-launch) with documented ROI and learnings captured
Create repeatable campaign templates and playbooks for different artist tiers and release types
Present quarterly strategy review to leadership with trends, audience insights, and recommendations for 2027 marketing roadmap
KPIs You'll Own
Campaign-driven Revenue Lift
Track incremental sales and streams generated by each campaign versus baseline for catalog and new releases
Audience Growth Rate
Month-over-month growth in followers, subscribers, and engaged community members across YouTube, Instagram, and TikTok
CPM & Video Performance
Cost per mille and view-through rates on paid video campaigns; demographic reach and subscriber quality metrics
Fan Engagement Score
Composite metric tracking comment rate, share rate, and CRM email engagement to measure community activation
Campaign Efficiency Ratio
Budget spent per new engaged fan acquired; cost per conversion for release-driven campaigns
Tools & Stack
Your Team
Your Manager
Senior Manager, Marketing Strategy
Current Team
Local France team; collaboration with international teams for cultural insights
New role or expansion of existing marketing function
The Package
Salary
€38K-€48K base
Remote
On-site in Paris, Île-de-France
Benefits & Perks
Company Intelligence
The Orchard is a major music distribution and services company supporting artists and labels globally. Based in Paris with operations across Europe, they provide marketing, distribution, and revenue-optimization services to the music industry.
Customers
Music labels, independent artists, music catalogs
Culture
Forward-thinking, data-driven, creative-focused music tech culture
Is This Role For You?
- You've built and executed digital campaigns with real audience growth and revenue impact (streaming, music, or consumer brands)
- You're fluent in music streaming metrics (streams, playlist placement, fan demographics) and understand artist economics
- You can translate data into actionable creative briefs and manage multiple campaigns in parallel without losing momentum
- You're comfortable being a strategic partner to non-marketing stakeholders (artists/labels) and explaining marketing in business terms
- You need remote flexibility—this is fully on-site in Paris with no flexibility mentioned
- You've only done paid media buying without owning full campaign strategy or audience development
- You're not comfortable with ambiguity; the role spans video, social, CRM, and strategy with no single toolset
Interview Process
Initial screening
Discussion of your campaign portfolio and experience with music/entertainment or consumer brands
Strategy case study
Present a past campaign: strategy, metrics, learnings, and what you'd optimize
Senior Manager conversation
Deeper dive on collaboration style, data interpretation, and approach to artist/label partnerships
Final round (if applicable)
Possible team meeting or real-world scenario workshop on campaign planning
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.