The Challenge
Global medical device company needs a commercial strategist to own a revenue-driving product portfolio from pricing to lifecycle management. You'll operate as the true P&L owner in a regulated, matrixed organization where marketing directly impacts sales and profitability.
Your Mission
Map current portfolio performance, competitive positioning, and pricing architecture; deliver baseline financial model and market segmentation analysis
Partner with sales leadership to identify top 3 portfolio pain points and design targeted training/adoption initiatives
Launch one priority product or refresh with full GTM execution—messaging, collateral, sales enablement, and forecast
Build your cross-functional steering committee (sales, global marketing, finance, regional) and establish monthly rhythm
Deliver multi-year strategic growth plan with clear value propositions, segmentation strategy, and revenue forecast by portfolio segment
Execute 2+ product launches or major repositioning initiatives with measurable adoption and revenue impact
Establish pricing strategy framework and implement one price optimization initiative tied to demand/profitability
Build real-time dashboard tracking portfolio health: revenue, mix, customer retention, forecast accuracy, and competitive win/loss
KPIs You'll Own
Portfolio Revenue & Mix
Track total revenue, product-level contribution, and YoY growth against forecast by segment.
Launch Success Rate
Measure on-time, on-budget execution and revenue ramp vs. forecast within 6 months of launch.
Sales Adoption & Enablement
Monitor field training completion, sales confidence scores, and average deal size/win rate by product.
Forecast Accuracy
Measure variance between quarterly forecasts and actuals—target ±5% by quarter 2.
Customer Retention & NRR
Track churn, upsell velocity, and net revenue retention by portfolio segment and customer segment.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP Commercial Strategy (likely matrixed)
Current Team
You'll interface with sales, global marketing, finance, and regional teams; likely 1-2 product marketing peers in same organization
Direct backfill or expansion of product marketing function
The Package
Salary
$146K-$165K base
Variable
Performance bonus (estimated 15-25% of base)
Remote
Hybrid—4 days on-site in New Jersey required; up to 30% domestic travel for field engagement
Benefits & Perks
Company Intelligence
Global medical technology organization with a U.S. commercial platform serving regulated healthcare markets. Large, matrixed enterprise focused on sustainable differentiation and profitability within constrained healthcare environments.
Customers
Healthcare systems, hospitals, life sciences organizations
Is This Role For You?
- You've owned a multi-product P&L in a regulated industry (healthcare, life sciences, food, chemical) and can speak fluently about pricing, forecasting, and lifecycle management
- You thrive in matrixed orgs and excel at cross-functional influence without direct authority over sales or finance teams
- You're equally comfortable in strategy (annual planning, segmentation) and execution (product launches, sales enablement)
- You want ownership of revenue-driving portfolios where marketing metrics directly link to company profitability
- You're comfortable traveling 30% and working 4 days/week on-site to build relationships with field teams
- You're a campaign-only or digital-first marketer looking for lead gen and conversion optimization—this is portfolio strategy and commercial ownership
- You don't have 5+ years of direct product marketing or product management experience in a regulated industry
- You need 100% remote work or can't commit to 4 days/week on-site in New Jersey
Interview Process
Initial Screening
Phone call with recruiter to confirm background in regulated industry, portfolio ownership, and on-site feasibility
Hiring Manager Deep Dive
1-hour discussion with CMO or VP Commercial on portfolio strategy, pricing decisions, and cross-functional influence examples
Case Study / Scenario
Walk through a product portfolio challenge: pricing decision, launch strategy, or competitive repositioning (may be take-home or live)
Cross-Functional Panel
Meet with sales leadership, finance, and global marketing peers to assess collaboration and commercial acumen
Executive Conversation
Final round with senior leadership on vision, cultural fit, and strategic priorities
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.