The Challenge
Major professional workwear rental company needs a Digital Marketing leader to own acquisition strategy across SEO, SEA, and social. You'll control a €100K budget, manage internal talent and three agencies, and drive measurable growth through data-backed optimization.
Your Mission
Audit current digital channels (GA4, SEA campaigns, SEO performance) and identify top 3 quick-win optimization opportunities
Establish monthly COPIL cadence with COMEX; deliver first data-driven insights report on acquisition funnel health
Build working relationships with 3 external agencies; challenge and validate their initial strategic recommendations
Map content production workflow with market leaders; identify SEO gaps on current website
Reduce customer acquisition cost (CAC) by 15-20% through SEA optimization and better channel attribution
Implement Gen AI-enhanced SEO strategy; improve organic discovery metrics and search visibility
Deliver CRO improvements on main conversion pages; track and report on lift in conversion rate
Launch coordinated content calendar with internal team and agencies; establish content ROI baseline
KPIs You'll Own
CAC & ROI by Channel
Track acquisition cost and return on investment for SEO, SEA, SMA to optimize the €100K budget spend
Organic Traffic & Rankings
Monitor GA4 sessions, keyword rankings, and impressions to measure SEO strategy effectiveness
Conversion Rate (CRO)
Measure site conversion funnel health and lift from optimization experiments
CTR, CPL, Cost per Acquisition
Core digital marketing metrics to evaluate campaign efficiency and bid strategy
Tools & Stack
Your Team
Your Manager
Marketing & Communications Director
Current Team
1 internal BtoB communicator + social media specialist; 3 external agencies (digital media, web development, SEO)
Management role; you inherit existing team and vendor relationships
The Package
Salary
€52K base gross/year
Remote
On-site, Boulogne-Billancourt, Île-de-France
Benefits & Perks
Company Intelligence
Talents Commerciaux is a specialized recruitment firm focusing on Commerce and Marketing roles. This opportunity is with a major player in professional workwear rental—a B2B business with growth ambitions in digital channels.
Customers
B2B professional workwear rental clients
Is This Role For You?
- You've run €50K+ digital budgets and can optimize every euro for ROI
- You're fluent in GA4, SEA/SEO performance metrics, and can translate data into strategy
- You've managed internal teams and/or external agencies without losing control of quality
- You speak fluent English and thrive in a growth-focused, metrics-driven culture
- You're comfortable with 5-10 years of hands-on digital marketing experience, not just theory
- You need remote work or flexibility; this is strictly on-site in Boulogne-Billancourt
- You're stronger in brand/creative marketing than performance and conversion optimization
- You prefer deep specialist roles over strategic leadership and vendor management
- You lack real experience with GA4, campaign tracking, or budget accountability
Interview Process
Initial screening
Talents Commerciaux recruiter reviews CV and experience fit
Technical deep-dive
Walk through a past campaign: GA4 setup, channel performance, optimization decisions, ROI impact
Strategy case study
Present a digital acquisition strategy for a B2B or B2C business; discuss SEO/SEA balance and budget allocation
Management conversation
Meet with Marketing & Communications Director; discuss team dynamics, vendor management, and growth ambitions
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.