The Challenge
Summit Area YMCA is a major regional nonprofit that needs to amplify its community impact through digital storytelling. You'll own the full digital marketing stack—from web and email to paid ads—to drive engagement and program participation across thousands of community members.
Your Mission
Audit and optimize existing email campaigns for open/click rates; implement 2-3 new automated nurture sequences
Establish baseline performance metrics across web, social, and paid channels; document current analytics setup
Create and publish 12+ pieces of on-brand content (graphics, copy, video) across web, social, and email
Launch one paid ad campaign (Google or Meta) with clear performance tracking and ROI measurement
Increase email subscriber engagement rate by 15% through A/B testing and segmentation optimization
Grow social media follower base by 25% and improve engagement rate through consistent content calendar
Achieve 20% increase in website traffic and track conversion to program signups by channel
Build comprehensive content calendar and brand asset library; document all processes for team consistency
KPIs You'll Own
Email Open & Click-Through Rate
Track newsletter and campaign performance; target 20%+ opens and 5%+ CTR
Social Media Engagement Rate
Monitor likes, comments, shares, and follower growth across Facebook, Instagram, and other channels
Paid Ad ROAS & CPC
Measure return on ad spend and cost-per-click across Google Ads and Meta platforms
Website Traffic & Conversion
Track monthly visitors, page performance, and conversions to program registrations or donations
Content Production Volume
Monitor pieces published monthly across all channels to maintain consistent brand presence
Tools & Stack
Your Team
Your Manager
Marketing & Leadership Team (exact title not specified)
Current Team
Part of Marketing & Leadership Team; appears to be first dedicated digital marketing hire
New role to build out digital marketing capability
The Package
Salary
$55K-$70K base
Remote
On-site in Summit, NJ; Monday-Friday standard hours plus occasional evenings/weekends
Benefits & Perks
Company Intelligence
Summit Area YMCA is one of the largest nonprofits in the Summit, NJ region, serving thousands of community members through fitness, wellness, youth development, and community programs. They're mission-driven and looking to amplify impact through modern digital marketing.
Culture
People-centric, mission-focused, community-oriented nonprofit culture
Is This Role For You?
- You're a hands-on content creator who can write copy, design graphics, shoot/edit video, and track what actually works
- You love the idea of growing a nonprofit's impact and have experience marketing to community-focused audiences
- You're comfortable jumping between tactical execution (posting) and strategic planning (campaign strategy)
- You have real email design and automation experience, not just sending blasts
- You want variety and ownership in a smaller marketing team without corporate politics
- You need remote work or flexibility—this is 100% on-site in Summit, NJ
- You're looking for a design-only or copywriting-only role; this requires full-stack digital execution
- You expect a large team to delegate to; you'll be the primary digital marketer doing hands-on work
Interview Process
Application & Portfolio Review
Submit resume, cover letter, and portfolio samples of email campaigns, social content, or web work
Phone Screen
Confirm fit, experience with specific tools (email, paid ads, analytics), and mission alignment
In-Person or Video Interview
Meet with Marketing & Leadership Team; discuss past campaign examples, metrics, and approach to content strategy
Potential Work Sample
May be asked to create a sample email campaign or social post for a Y program (paid role or short exercise)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.