The Challenge
Storm Creek is a women-owned B Corp apparel brand proving that growth and impact aren't mutually exclusive. You'll own the full digital marketing engine—email, paid media, conversion optimization—and directly connect your work to revenue and mission.
Your Mission
Audit and restructure Klaviyo email/SMS program; establish baseline metrics and implement 2-3 automated flows (welcome, abandoned cart, winback)
Map paid media performance across Meta and Google; identify efficiency gaps and propose budget reallocation strategy
Build GA4 and Shopify dashboard in Looker Studio with weekly reporting on conversion rates, CAC, and lead volume
Conduct site audit and propose top 5 conversion optimization opportunities; launch first A/B test on landing page or checkout flow
Deliver 15-25% lift in email-attributed revenue through segmentation, personalization, and flow optimization
Reduce customer acquisition cost by 10-20% across paid channels through audience refinement and creative testing
Establish lead generation program with measurable conversion pipeline; close feedback loop with sales on lead quality
Complete 4-6 CRO tests on high-traffic pages; document learnings and implement winning variations site-wide
KPIs You'll Own
Email-Attributed Revenue
Track revenue driven by email and SMS campaigns; aim for measurable lift from baseline.
Customer Acquisition Cost (CAC)
Monitor paid media efficiency across Meta and Google; optimize toward target CAC by channel.
Conversion Rate
Measure overall site conversion rate and by traffic source; baseline and iterate through CRO testing.
Email Open & Click Rates
Track engagement metrics; segment performance by audience and campaign type.
Lead Volume & Quality
Measure lead capture volume and sales conversion rate; identify quality gaps with sales team.
Tools & Stack
Your Team
Your Manager
Marketing Manager
Current Team
4-person marketing team; no direct reports, collaborative structure
New role
The Package
Salary
$75K-$85K base
Remote
On-site only, Eagan, MN office, full-time
Benefits & Perks
Company Intelligence
Storm Creek is a women-owned, B Corp-certified apparel company building sustainable products while donating 5%+ of profits to social impact causes. They're proving high-growth businesses and genuine positive impact aren't mutually exclusive.
Customers
DTC/eCommerce audience
Culture
Mission-driven, collaborative, people-first; culture where work actually matters
Is This Role For You?
- You've run email campaigns in Klaviyo and can optimize beyond opens—you live in segmentation, flows, and revenue attribution
- You've managed paid media budgets on Meta/Google and obsess over unit economics and CAC
- You love CRO: you run tests, read the data, iterate relentlessly, and never settle for 'that's how we've always done it'
- You want hands-on growth work where your fingerprints are on every channel and you see results in weeks, not quarters
- You're energized by working on-site in a tight, mission-driven team where collaboration beats politics
- You need remote work or flexibility—this is fully on-site, Eagan, MN, no exceptions
- You're a strategist only; this role demands execution across email, paid, CRO, and analytics every day
- You haven't managed paid media budgets or email programs at scale; this isn't an entry-level marketing role
Interview Process
Application & Portfolio Review
Submit examples of campaigns you've owned (email, paid, landing pages) and metrics you moved
Phone Screen
Conversation with Marketing Manager about your DTC/eCommerce background and approach to growth
Take-Home Project
Small audit/strategy assignment (e.g., review sample paid campaign performance, recommend optimization)
In-Person Interview
Full day in Eagan office; meet marketing team, present project, discuss role expectations and mission fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.