The Challenge
Sol-ti is scaling the fastest-growing refrigerated superfood beverage brand in the US. You'll own the entire digital growth engine—DTC, Amazon, and paid media—driving customer acquisition and lifetime value in a high-velocity CPG environment.
Your Mission
Audit current DTC and Amazon performance; establish baseline KPIs and identify top 3 conversion rate optimization opportunities
Launch optimized paid media campaigns across Meta, Google, and TikTok with clear ROAS and CAC targets
Build comprehensive digital analytics dashboard tracking traffic, conversion, CAC, ROAS, and LTV across all channels
Map and document existing email/SMS workflows; identify gaps in lifecycle marketing automation
Increase DTC conversion rate by 15-25% through site optimization, merchandising, and A/B testing
Grow Amazon marketplace revenue by 30%+ through pricing strategy, advertising optimization, and content improvements
Achieve target ROAS of 3.5:1+ across paid media channels with optimized creative and audience segmentation
Implement full email/SMS lifecycle program driving 20%+ repeat purchase rate and 2x+ customer lifetime value
KPIs You'll Own
DTC Conversion Rate
Percentage of website visitors converting to customers; target 15-25% improvement in first 6 months.
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid media; target 3.5:1 across Meta, Google, TikTok channels.
Customer Acquisition Cost (CAC)
Average cost to acquire a new customer; optimize downward while scaling profitable channels.
Customer Lifetime Value (LTV)
Total revenue from a customer over their lifetime; drive through retention and repeat purchase programs.
Average Order Value (AOV)
Average transaction size; optimize through bundling, upsells, and subscription enrollment.
Amazon Marketplace Revenue & Profitability
Track revenue, margin, and market share across Seller/Vendor Central; optimize pricing and advertising ROI.
Tools & Stack
Your Team
Your Manager
Sr. Director Marketing
Current Team
No direct reports; cross-functional collaboration with Sales, Supply Chain, Creative, Finance, and agency partners
New role
The Package
Salary
$140K-$165K base
Remote
On-site required in San Diego County, Orange County, or LA area; full-time
Benefits & Perks
Company Intelligence
Sol-ti is the highest-velocity refrigerated beverage company in the US, producing organic superfoods, wellness shots, and hydration mixes with sustainable packaging. The company is mission-driven to enhance human vitality while supporting vibrant futures for team, stakeholders, and the planet.
Customers
Direct-to-consumer, Amazon marketplace, retail distribution
Culture
Fast-growing CPG environment with emphasis on sustainability, organic quality, and customer elation
Is This Role For You?
- You've managed 3+ years of DTC e-commerce and performance marketing with proven revenue impact in CPG or beverage
- You're obsessed with conversion rate optimization, A/B testing, and data-driven decision making
- You can juggle Amazon operations, paid media campaigns, email lifecycle, and analytics simultaneously without dropping the ball
- You thrive in fast-growing, mission-driven companies where you own measurable P&L results
- You're looking for remote flexibility—this role requires on-site presence in Southern California
- You lack hands-on experience managing Amazon Seller/Vendor Central or DTC Shopify operations at scale
- You're more brand-focused than performance-focused; this role demands ROAS, CAC, and LTV obsession
Interview Process
Phone Screen
15-20 min call with recruiter covering background, location, and fit for full-time on-site role
Hiring Manager Interview
30-45 min with Sr. Director Marketing discussing DTC strategy, Amazon expertise, and performance marketing wins
Case Study/Assessment
Real-world scenario analyzing e-commerce data, optimizing campaign performance, or building a digital strategy for a new product launch
Cross-Functional Panel
Meeting with Sales, Creative, and Finance leads to assess collaboration fit and strategic alignment
Offer Stage
Final discussions on compensation, start date, and onboarding plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.