The Challenge
Simplon is a 40K+ alumni EdTech impact player across 120 global campuses. You'll own the entire acquisition machine—from SEO to B2B prospecting—driving growth for France's most accessible tech training ecosystem.
Your Mission
Map current acquisition channels (SEA, SEO, socials, email) and establish baseline KPIs for each lever
Build acquisition roadmap aligned with Simplon's commercial targets for 2026
Implement tracking dashboards in HubSpot/Looker Studio to measure CAC and conversion rates by channel
Launch first B2B prospecting sequences targeting corporate partners and enterprises
Optimize acquisition spend allocation across channels based on CAC vs. LTV data; target 15-20% efficiency gain
Scale B2B pipeline: 200+ qualified leads/month with 25%+ qualification rate
Reduce B2C admission journey friction; increase opt-in to nurture sequences by 30%
Establish vendor management processes and secure 2-3 new experimental acquisition partnerships (influencer, partnerships, events)
KPIs You'll Own
Cost Per Acquisition (CPA)
Track CPA by channel (SEA, email, organic, B2B) and optimize budget allocation monthly.
Qualified Lead Volume
Monitor B2B and B2C leads entering the pipeline weekly; track progression through qualification stages.
Lead-to-Enrollment Conversion Rate
Measure % of qualified leads converting to paying students/enterprise customers by cohort.
Campaign ROI
Calculate return on marketing spend across all paid and owned channels; target 3:1 minimum.
Email Open/Click-Through Rate
Benchmark nurture campaign performance; aim for 25%+ open rate, 5%+ CTR.
Tools & Stack
Your Team
Your Manager
Not specified—likely Head of Marketing or Chief Growth Officer
Current Team
~200 total staff; marketing team size not specified
New growth acquisition hire
The Package
Salary
€38K-€48K base
Remote
On-site, Montreuil (Greater Paris)
Benefits & Perks
Company Intelligence
Simplon is a certified B-Corp and ESS (Économie Sociale et Solidaire) training organization founded in 2013. It has trained 40K+ learners across 120 campuses in France and internationally, democratizing digital skills. The org is backed by Global Compact and Qualiopi certifications.
Founded
2013
Team Size
200
Customers
40000+ alumni; B2B: enterprises, recruitment agencies; B2C: individual learners
Culture
Mission-driven, ESS values, collaborative, agile, growth-oriented
Is This Role For You?
- You've run acquisition campaigns across 3+ channels (SEA, email, organic, socials) and obsess over CAC optimization
- You're equally comfortable with B2B SalesNav/LinkedIn prospecting AND B2C funnel optimization
- You can build dashboards, read SQL queries, and speak fluent data (HubSpot, GA4, Looker required)
- You thrive owning end-to-end strategy + execution—no hand-offs—and ship fast in agile environments
- You need remote/hybrid; this is fully on-site in Montreuil
- You're purely strategic with no hands-on campaign execution experience
- You've only worked in B2B SaaS/enterprise; EdTech and mission-driven orgs feel like a step down
Interview Process
Phone screen
Recruiter/hiring manager: background, acquisition experience, mission alignment (~20 min)
Case study / take-home
Design an acquisition strategy for a specific Simplon use case (B2C or B2B); expected 2-3 hours
In-person interview
Present case, deep-dive on tools/metrics, team fit, on-site tour (~90 min, Montreuil)
Final discussion
Likely with Head of Marketing or CMO; compensation, start date, expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.