The Challenge
RNR Tire Express is scaling across corporate and franchise locations, and they need someone to own the digital marketing engine. You'll build the infrastructure, manage paid campaigns, and drive consistent lead flow across dozens of stores.
Your Mission
Audit and optimize existing Google Ads and Meta campaigns across all locations; identify budget waste and reallocate to top performers
Establish standardized UTM tracking and reporting dashboard so performance is visible across corporate and franchise partners
Set up landing page templates and lead capture forms for new store openings; automate CRM integrations to reduce manual data entry
Deliver first monthly performance report to franchisees showing cost-per-lead, conversion rates, and ROI by location
Increase lead volume by 25% through campaign optimization and geographic targeting refinement across top 20 locations
Build and document franchise playbook: campaign templates, budget guidelines, and best practices for local marketing
Implement automated SMS/email nurture sequences connected to CRM; track engagement and conversion to close rate
Reduce new store onboarding time from manual setup to fully integrated (Google Business Profile, Apple Maps, Podium) within 48 hours
KPIs You'll Own
Cost Per Lead (CPL)
Track paid campaign efficiency across Google and Meta by location to identify underperforming spend.
Lead-to-Customer Conversion Rate
Monitor how many leads from digital campaigns convert to actual tire service customers in your CRM.
Campaign ROAS
Measure revenue generated per dollar spent on paid digital; prioritize high-ROAS locations and tactics.
Landing Page Performance
Track form submission rates, bounce rates, and time-on-page to optimize for lead capture and quality.
Google Business Profile Health Score
Monitor review volume, response time, and visibility across all locations to support local SEO.
Tools & Stack
Your Team
Your Manager
National Marketing Director
Current Team
Digital Marketing Coordinator, Brand Manager, Franchise Marketing Manager
Backfill or growth role—team structure suggests you're a new dedicated manager to scale what the coordinator has been handling solo
The Package
Salary
$65K-$85K base
Remote
On-site in Tampa, FL. Full-time.
Benefits & Perks
Company Intelligence
RNR Tire Express is a growing tire retail and automotive services franchise with corporate and franchisee locations across the US. They're scaling their digital marketing infrastructure to support consistent customer acquisition and local market presence.
Customers
Local tire and automotive service customers across 300+ locations
Is This Role For You?
- You've run Google Ads and Meta campaigns at scale—you know what a winning audience segment and budget allocation looks like
- You've worked in agency or multi-client environments where you had to manage competing priorities and stakeholders
- You love data and systems: UTM tracking, CRM hygiene, and dashboards are your jam
- You're comfortable with hands-on execution AND strategy—you won't wait for someone else to implement your ideas
- You've supported franchise, multi-location, or SMB marketing; you understand the complexity of local + national coordination
- You're looking for a pure strategy role—this is 60% execution, 40% strategy; you'll be in ad platforms and CRM daily
- You need remote flexibility; this is on-site Tampa, full-time
- You're not comfortable with API integrations, UTM parameters, or technical marketing stack details—this role owns the infrastructure
Interview Process
Phone/Video Screen
Walk through your most recent multi-location or franchise campaign—focus on targeting strategy, budget management, and results
Live Case Study or Portfolio Review
Present 2–3 campaigns you've optimized: show your landing pages, ad copy, targeting, and performance metrics over time
Technical Deep Dive
Discuss CRM integrations, API connections, UTM tracking, and how you've set up landing pages to capture and nurture leads
Team Conversation
Meet National Marketing Director, Digital Marketing Coordinator, and Franchise Marketing Manager to align on priorities and communication style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.