The Challenge
Ripple is rebuilding global finance infrastructure through crypto solutions for institutions and developers. You'll own the content engine that fuels their growth machine—from awareness through conversion—in a high-stakes, fast-moving startup.
Your Mission
Map and audit full-funnel content gaps; establish baseline performance metrics across paid, email, and organic channels
Launch first demand gen content campaign (landing page + email sequence + paid assets) tied to Q1 revenue targets
Build editorial calendar framework aligned to growth priorities and establish content approval workflow with Product Marketing and Brand
Audit and optimize existing content for conversion; implement A/B testing framework for messaging and format
Scale multi-channel content production to support 3+ simultaneous demand gen campaigns; measure pipeline impact and ROI per channel
Develop case study and thought leadership program positioning Ripple as fintech authority; track content engagement and sales enablement impact
Establish and optimize SEO-driven content roadmap; grow organic traffic contribution to pipeline by 25%+
Build content performance dashboard; demonstrate measurable revenue influence and optimize spend allocation based on data
KPIs You'll Own
Pipeline influenced by content
Revenue attributed to content touchpoints across full funnel, tracked through CRM integration.
Content engagement rate
Click-through, conversion, and completion rates across landing pages, email sequences, and paid content.
Cost per qualified lead
Content-generated leads divided by content production and distribution spend.
Sales enablement adoption
Percentage of sales team using content assets and feedback on impact to deal velocity.
Organic traffic growth
Month-over-month growth in organic sessions and leads from SEO-optimized content.
Tools & Stack
Your Team
Your Manager
Head of Growth Marketing (implied)
Current Team
Content team composition not specified; will collaborate with Growth, Product Marketing, Brand, Comms, and SEO teams
New role or backfill not specified
The Package
Salary
$120K-$150K base
Equity
Likely; typical for crypto/fintech startups
Remote
On-site in Chicago, IL with flexibility (10+ days in-office per month)
Benefits & Perks
Company Intelligence
Ripple builds blockchain and crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system. They're a well-funded, established player in fintech solving real infrastructure problems at scale.
Customers
Financial institutions, enterprises, governments, developers
Culture
Fast-paced startup with experienced leaders; values learning, impact, and diversity; in-office moments matter but flexible.
Is This Role For You?
- You've driven measurable pipeline and revenue impact through content (not just vanity metrics)
- You're comfortable in crypto/fintech and can translate technical complexity into compelling narratives for multiple audiences
- You thrive managing cross-functional partners and balancing strategic vision with hands-on execution
- You're data-driven and obsessed with testing, iterating, and optimizing based on performance metrics
- You want to own a full-funnel content strategy and see your impact on company growth
- You see content as a creative exercise rather than a growth lever—you need to care deeply about performance and ROI
- You prefer deep specialization in one channel; this role requires fluency across email, paid, organic, sales enablement, and thought leadership
- You're uncomfortable with early-stage ambiguity or rapid pivots based on data; Ripple moves fast
Interview Process
Initial screening
Recruiter conversation on background, growth marketing experience, and fintech/crypto familiarity
Hiring manager round
Deep dive on content strategy, demand gen approach, cross-functional collaboration, and past ROI impact
Content portfolio/case study review
Walk through 2-3 content campaigns you've owned, metrics, and learnings
Cross-functional panel
Conversations with Growth, Product Marketing, and Brand stakeholders on collaboration style and strategic thinking
Final round with leadership
Discussion on vision for content at Ripple and long-term growth strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.