The Challenge
Related Ross is a major real estate player in South Florida, and they need someone to own the digital presence across their flagship mixed-use destination (CityPlace), office leasing, and residential sales. You'll be the bridge between corporate strategy and measurable digital results—no smoke, real ROI.
Your Mission
Audit and establish baseline performance metrics across all digital channels (search, social, email, display) for CityPlace and corporate properties
Create and launch 2-3 optimized paid social campaigns targeting office tenants and residential buyers with conversion tracking
Develop content calendar and implement daily management across CityPlace.com and social platforms aligned with brand pillars
Consolidate and optimize CRM integration with marketing tech stack to improve lead capture and nurturing workflows
Grow CityPlace digital engagement by 30%+ (measured by traffic, leads, and conversion rate) through channel optimization and paid campaigns
Build and launch 3+ high-performing landing pages/microsites for office, residential, and campaign-specific initiatives on relatedross.com
Manage and optimize annual digital marketing budget ($XXK estimated) across agencies and in-house efforts with documented ROI reporting
Establish quarterly performance reviews with senior VP and director of marketing showing trends, wins, and optimization recommendations
KPIs You'll Own
Digital Campaign ROI
Track return on paid search, social, and display spend against lead generation and sales conversion goals.
Website Traffic & Conversion Rate
Monitor organic and paid traffic to CityPlace.com and relatedross.com with focus on qualified leads and goal completions.
Social Media Engagement & Reach
Measure paid and organic social performance across platforms with emphasis on brand pillars and audience growth.
Email Performance (Open Rate, CTR, Conversion)
Track CityPlace Rewards and corporate newsletter metrics to optimize send strategy and content relevance.
CRM Lead Quality & Pipeline
Assess lead volume and quality from digital channels flowing into CRM system for office and residential sales teams.
Tools & Stack
Your Team
Your Manager
Senior Vice President of Marketing (strategic) / Director of Marketing for CityPlace (day-to-day)
Current Team
Marketing department with CRM team, creative resources, and external agency partners
Backfill or new role to support growing digital complexity across multiple asset classes
The Package
Salary
$65K-$85K base
Remote
On-site in West Palm Beach, FL
Benefits & Perks
Company Intelligence
Related Ross is an established real estate development and management company operating across Florida, known for flagship projects like CityPlace in West Palm Beach. They manage mixed-use destinations, office portfolios, and residential properties with a focus on brand storytelling and consumer engagement.
Customers
Office tenants, residential condo buyers, CityPlace retail and dining consumers
Culture
Creative-minded professionals focused on brand differentiation and measurable results in real estate marketing
Is This Role For You?
- You've run 3+ years of real digital marketing campaigns (not just social media management) with measurable KPIs and ROI reporting
- You're comfortable wearing multiple hats—strategy, content creation, analytics, budget management, and vendor management across channels
- You thrive in fast-paced environments managing multiple asset classes and stakeholder groups simultaneously
- You're data-driven but not robotic—you can optimize campaigns and tell a compelling brand story at the same time
- You want fully remote work; this is on-site in West Palm Beach only
- You've only done organic social media or content marketing without paid campaign management and analytics experience
- You prefer staying in one lane (e.g., email only or social only) instead of owning full-funnel digital strategy
Interview Process
Initial Screening
Phone call with HR/recruiter to confirm background, experience, and on-site expectation
Director of Marketing Interview
Deep dive on digital strategy, campaign examples, tools expertise, and CityPlace/corporate marketing priorities
SVP of Marketing Interview
Broader conversation on marketing vision, ROI mindset, cross-functional collaboration, and leadership style
Portfolio/Case Study Review
Present 2-3 digital campaigns you've owned with metrics, strategy, and lessons learned
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.