The Challenge
Quilling Card is a Fair Trade artisan business shipping handcrafted cards globally through DTC and wholesale channels. You'll build their inbound growth engine—owning SEO, site conversion, and e-commerce ops across Shopify, Faire, and Etsy to drive revenue from search and marketplace visibility.
Your Mission
Audit and document current SEO performance across priority keyword clusters; identify and execute 10+ quick wins for technical and on-page optimization
Map conversion friction on product and checkout pages; implement 3-5 UX improvements and measure baseline conversion lift
Establish tracking ecosystem (GA4, Shopify, HubSpot, Meta); build 5 core dashboards tracking traffic, conversion, and channel ROI
Audit all marketplace listings (Faire, Etsy); standardize product data, photography, and messaging across channels
Drive organic traffic growth 25%+ YoY through SEO rankings and content strategy; establish monthly organic revenue contribution
Improve site-wide conversion rate by 15-20% through CRO testing; document learnings for scaling
Build and operationalize customer lifecycle flows in Klaviyo (welcome, abandoned cart, post-purchase, re-engagement) targeting 30%+ repeat purchase rate
Establish clear B2B vs. B2C performance dashboards; present monthly insights that inform product, pricing, and promotional strategy
KPIs You'll Own
Organic Traffic & Rankings
Monthly organic sessions and keyword ranking positions for priority clusters (consumer intent + wholesale)
Site Conversion Rate
Overall DTC conversion rate (visitors to paid orders) and channel-specific conversion rates
Customer Acquisition Cost (CAC)
Blended CAC across paid and organic channels; track payback period
Marketplace Marketplace Performance
Revenue, conversion rate, and review score across Faire, Etsy, and other platforms
Repeat Purchase Rate & LTV
Percentage of customers making repeat purchases and 12-month lifetime value by cohort
Average Order Value (AOV)
DTC and B2B AOV; track impact of upsells and bundling
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Marketing or Chief Marketing Officer
Current Team
Outbound Marketing Manager, Sales Team, Design Team (cross-functional collaborators)
New role or backfill not specified
The Package
Salary
$65K-$85K
Remote
On-site in Holliston, MA
Benefits & Perks
Company Intelligence
Quilling Card LLC preserves the ancient art of quilling through handcrafted greeting cards, partnering with 1,000+ Fair Trade artisans across 5 factories in Vietnam. Their mission is to help people 'send art' instead of just cards, operating both DTC and wholesale channels globally from Holliston, MA headquarters.
Customers
B2C consumers + B2B wholesale partners
Culture
Fair Trade, artisan-focused, mission-driven
Is This Role For You?
- You've managed SEO and inbound growth end-to-end; you own strategy, not just execution
- You're data-obsessed—you can build tracking, read funnels, and translate insights into action
- You've optimized e-commerce sites or managed multiple sales channels (DTC + marketplace); Shopify experience is a plus
- You thrive wearing multiple hats: SEO, conversion optimization, CRM lifecycle, marketplace ops all matter to you
- You need remote flexibility—this role is 100% on-site in Holliston, MA
- You're a specialist; you need a deep focus on one channel (like SEO only or paid ads only)
- You expect to build a large team immediately—this is hands-on execution
Interview Process
Initial conversation
Discuss inbound growth strategy, SEO approach, and e-commerce experience
Deep dive on projects
Walk through past SEO, conversion optimization, or marketplace management wins with metrics
Technical audit exercise
Likely request to audit their site and propose 5-10 growth opportunities (SEO, UX, or channel optimization)
Team conversations
Meet Outbound Marketing, Sales, and Design leads to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.