The Challenge
Qualcomm needs someone to orchestrate retail channel marketing across France, Spain, and Italy—building Snapdragon device market share by aligning OEMs, retailers, and internal teams. You'll own the full strategy from budget to execution, driving awareness and incentives that move actual hardware through actual retail channels.
Your Mission
Map and audit current retail channel partnerships in France/Spain/Italy; identify gaps and opportunities for Snapdragon-powered device placement
Build aligned marketing plans with 3-5 key retail partners, defining messaging, assets, and campaign calendars for Q2-Q3 2026
Establish baseline KPIs and reporting cadence with regional sales and OEM partners; set up campaign tracking infrastructure
Execute first co-branded campaign with leading retailer or OEM to prove concept and build internal credibility
Drive measurable uplift in Snapdragon device market share across retail channels in all three markets (target: 8-12% growth YoY)
Launch 4-6 coordinated retail campaigns across training, incentives, and marketing touchpoints; measure conversion and foot traffic impact
Build repeatable playbook for new retailer/OEM onboarding; document dependencies, timelines, and success metrics
Establish quarterly business reviews with top 10 retail/OEM partners; secure commitment to 2027 co-marketing roadmap
KPIs You'll Own
Snapdragon Device Market Share Growth
Percentage increase in Snapdragon-powered device sales through retail channels YoY across France, Spain, Italy.
Campaign Conversion Rate
Percentage of retail traffic exposed to Qualcomm campaigns that results in Snapdragon device purchase.
Channel Partner Activation Rate
Percentage of agreed retail partners executing co-marketing campaigns on schedule and to spec.
Awareness Lift
Net increase in unaided brand and product awareness among target consumer segments post-campaign (tracked via research or attribution).
Campaign ROI
Revenue generated through channel campaigns divided by total marketing spend; target 3:1 minimum.
Tools & Stack
Your Team
Your Manager
Regional Sales or Marketing Director (likely EMEA or France/Southern Europe lead)
Current Team
Likely small: you, 1-2 coordinators or agencies supporting France/Spain; matrix relationship with global marketing and regional sales teams
New role or expansion; backfill for someone who moved or departed
The Package
Salary
€55K-€75K base
Variable
Likely 10-15% bonus tied to market share and campaign KPIs
Remote
On-site: Issy-les-Moulineaux, Île-de-France, France (HQ). Expect 1-2 regional trips/quarter to Spain and Italy.
Benefits & Perks
Company Intelligence
Qualcomm is a global leader in semiconductor and wireless technology; Snapdragon powers millions of mobile devices, PCs, and IoT products worldwide. The France operation focuses on OEM partnerships, retail channel development, and regional go-to-market strategy in Western Europe.
Founded
1985
Team Size
45000
Funding
Public (QCOM on NASDAQ)
Customers
Apple, Samsung, ASUS, Lenovo, major European retailers (Fnac, Mediamarkt, etc.)
Culture
Engineering-driven, collaborative, data-focused; matrix org with strong cross-functional dependencies
Is This Role For You?
- You've managed retail or channel marketing programs in tech (8+ years) and actually know what drives retail sales velocity, not just awareness
- You're fluent in English and comfortable navigating French/Spanish business culture; bilingual (EN/FR or EN/ES) is a real advantage
- You thrive in cross-functional roles where success depends on aligning competing priorities (sales, OEMs, retailers, HQ) and tracking multiple dependencies
- You're data-driven and can define, track, and optimize KPIs; spreadsheets and dashboards don't scare you
- You want to own strategy end-to-end—from planning to execution—not just manage campaigns
- You need full remote or hybrid flexibility; this is on-site with regular travel to Spain and Italy
- You've never worked with retail channels or OEMs; consumer B2C or pure digital marketing without hardware/channel experience will feel foreign
- You struggle to navigate matrix organizations or prefer single-threaded decision-making; Qualcomm requires alignment across multiple stakeholders
- You can't speak and write clearly in English or lack comfort communicating with senior stakeholders; this role demands credibility with C-suite partners
Interview Process
Screening Call (30 min)
HR and hiring manager assess background, motivation, and language proficiency. Expect questions on retail channel experience and 5G/Snapdragon awareness.
Case Study / Take-Home (1-2 hours)
Develop a hypothetical channel marketing plan for a new retailer in France; define messaging, budget allocation, KPIs, and campaign timeline.
Marketing Director Interview (60 min)
Deep dive on strategy, cross-functional leadership, and campaign examples. Discuss specific metrics and how you'd handle misaligned stakeholders.
Regional Sales / OEM Partner Interview (45 min)
Meet with a regional sales leader or OEM contact; assess collaboration skills and understanding of partner needs.
Final Interview + Offer (45 min)
Executive alignment interview with EMEA or France leadership; culture fit and negotiation.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Growth Lead
Simplycure • Brussels, Belgium
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.