The Challenge
Prolacta Bioscience is on a mission to save premature infants' lives with human milk-based nutrition—and they need a hands-on Digital Marketing Manager to build scalable, measurable campaigns that directly drive pipeline and sales velocity.
Your Mission
Audit existing paid media channels (search, social, display, programmatic) and establish baseline performance metrics and attribution tracking
Design and launch first ABM campaign targeting 10-15 priority hospital accounts with personalized creative and engagement signals
Document MarTech stack integrations (Demandbase, Salesforce, HubSpot) and fix data flow gaps to enable accurate attribution
Deliver weekly pipeline impact reports to sales leadership showing engagement quality, account progression, and conversion outcomes
Scale ABM programs to 30+ accounts with demonstrable improvements in pipeline velocity and win rates vs. non-ABM cohorts
Optimize paid media mix across channels based on engagement and conversion data; achieve 15%+ improvement in cost-per-pipeline-dollar
Build and test 2-3 AI-enabled personalization workflows to automate 1:few nurture journeys and reduce manual content creation
Establish monthly cadence of test-and-learn campaigns; document learnings and operationalize top 3 winning playbooks
KPIs You'll Own
Pipeline Influenced
Total pipeline dollars attributed to digital campaigns and ABM programs, tracked through CRM integrations.
Cost Per Pipeline Dollar
Total digital marketing spend divided by pipeline influenced; target continuous improvement and channel optimization.
ABM Account Engagement Score
Composite metric tracking email opens, web visits, content downloads, and sales interactions for priority accounts.
Sales Conversion Rate (ABM vs. Non-ABM)
Win rate comparison between ABM-targeted accounts and standard campaigns; measure ABM program ROI.
Campaign Velocity
Average days from first touchpoint to sales-qualified lead stage; measure effectiveness of nurture sequences.
Tools & Stack
Your Team
Your Manager
VP or Director of Marketing (not specified)
Current Team
Marketing team exists; designers and agencies available for collaboration
New hire to fill Digital Marketing Manager role
The Package
Salary
$110K-$145K base
Remote
On-site in Duarte, CA
Benefits & Perks
Company Intelligence
Prolacta Bioscience (founded 1999) is a privately held life sciences company and world leader in 100% human milk-based nutritional products for premature infants. Based in Southern California with 300+ employees globally, they've touched the lives of over 100,000 NICU babies and are driven by a clear mission: give babies a brighter future.
Founded
1999
Team Size
300
Customers
Hospitals, NICUs (B2B healthcare)
Culture
Mission-driven, collaborative, focused on neonatal care and clinical impact
Is This Role For You?
- You've built and scaled ABM programs in B2B and understand how to map accounts to pipeline and revenue impact
- You're hands-on with paid media platforms (search, social, display, programmatic) and comfortable optimizing without agency support
- You think like a systems builder—writing specs, setting up integrations, debugging attribution—not just briefing vendors
- You're naturally curious about AI tools and test-and-learn methodology; you iterate fast and measure everything
- You're inspired by purpose-driven work and can connect digital programs to real-world mission outcomes (saving infant lives)
- You see marketing as passive brand-building; this role is laser-focused on pipeline, sales velocity, and measurable revenue impact
- You're not comfortable with hands-on execution and expect to only manage vendors and agencies
- You lack technical fluency with MarTech platforms, CRM integrations, and data attribution; this role requires deep platform proficiency
- You're seeking remote flexibility; this is on-site in Duarte, CA with no remote option mentioned
Interview Process
Phone Screen
Recruiter confirms B2B digital and ABM background, paid media experience, and on-site requirement
Case Study / Portfolio Review
Bring 2-3 ABM campaign examples showing account targeting, creative, channel mix, and results; discuss attribution setup
Technical Assessment
Conversation on MarTech stack proficiency (Demandbase, Salesforce, HubSpot, analytics); walk through how you'd audit and fix integrations
Hiring Manager Interview
Deeper dive on campaign philosophy, test-and-learn approach, collaboration with sales, and how you'd measure success in first 90 days
Panel / Team Fit
Meet with VP Marketing, designer, and possibly sales leader; discuss collaboration style and mission alignment
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.