The Challenge
Phigora is the certified pre-owned luxury watch marketplace where Rolex meets revenue. You'll own the digital engine that drives brand awareness and customer lifetime value across a high-ticket, authentication-obsessed category. This is hands-on growth work—no stakeholder theater.
Your Mission
Audit current email/SMS strategy and establish baseline KPIs (open rate, CTR, AOV lift); implement segmentation framework in Klaviyo
Launch 4 A/B tested campaigns (subject lines, send times, content) to identify high-performing playbooks for watch buyers
Conduct SEO audit of top 50 keywords; prioritize on-page optimization and identify quick wins for organic traffic
Map full customer journey from awareness to post-purchase; identify top 3 drop-off points for optimization
Grow email revenue contribution by 25% through improved segmentation, automation, and personalization
Achieve 30%+ lift in conversion rate through iterative CRO testing on product pages and checkout flow
Build repeatable SMS campaign framework with 3+ nurture sequences generating 15%+ ROI
Establish marketing dashboard with real-time tracking of CAC, LTV, and channel attribution; present monthly growth insights
KPIs You'll Own
Email Revenue per Subscriber
Track revenue generated from email/SMS campaigns to justify channel spend and optimize send cadence.
Customer Acquisition Cost (CAC)
Monitor cost to acquire a customer across channels; use to determine profitability and budget allocation.
Conversion Rate
Measure website visitors converting to customers; primary KPI for CRO and A/B testing success.
Customer Lifetime Value (LTV)
Calculate total revenue per customer to inform retention strategy and justify premium positioning.
Email Open Rate & Click-Through Rate
Track engagement metrics to A/B test subject lines, send times, and content; target 25%+ open rate.
Organic Traffic & Keyword Rankings
Monitor top 50 keyword positions and organic sessions to measure SEO impact on brand visibility.
Tools & Stack
Your Team
Your Manager
Not specified—clarify reporting structure in interview
Current Team
Unknown—likely solo or small marketing team
New role; backfill status unclear
The Package
Salary
$65K-$85K base
Remote
On-site, Great Neck, NY (full-time)
Benefits & Perks
Company Intelligence
Phigora is a certified pre-owned luxury watch marketplace specializing in authenticated timepieces (Rolex, Cartier, Omega, Breitling, Patek Philippe). The company operates a buy/sell/trade model with a focus on customer care, authenticity, and competitive pricing. Known for quality and customer satisfaction in a niche, high-ticket market.
Customers
Collectors and enthusiasts buying/selling/trading certified pre-owned luxury watches
Is This Role For You?
- You've run successful email/SMS campaigns in B2C e-commerce or subscription; you have hard numbers on revenue impact
- You live and breathe data—you can't plan a campaign without baseline metrics and you track A/B tests obsessively
- You know Klaviyo inside out, understand segmentation and automation, and can optimize send times
- You're energized by luxury/niche markets and understand high-ticket buyer psychology
- You want to own full-funnel growth in a scrappy, early-stage environment (not a big brand machine)
- You need remote flexibility—this is 100% on-site in Great Neck, NY
- You're a brand storyteller at heart; this role is metrics-first and experimentation-driven
- You've only managed social media or content marketing; you need hands-on email/SMS and conversion optimization experience
- You want stability and clear processes; you'll be building the marketing engine from scratch
Interview Process
Phone Screen
30 min with hiring manager; discuss marketing background, Klaviyo experience, and growth metrics you've driven
Case Study / Take-Home
Audit Phigora's current email strategy (or similar luxury e-comm site); propose 3 quick wins with projected ROI
In-Person Meeting
Meet team, present case study, discuss marketing roadmap and growth vision; tour office location
Reference Check & Offer
Verify previous email/SMS wins and growth metrics; finalize compensation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.