Senior Digital & Campaign Strategy Marketing Manager

Our Company

PharMerica

Overview

The

Senior Digital & Campaign Strategy Marketing Manager

is responsible for leading the strategy, execution, and optimization of

integrated marketing campaigns and digital channels

, including paid media, website ownership, social media (handles and editorial), and webinars. This role serves as the connective tissue between campaign strategy and channel execution, ensuring consistent, high-performing experiences across the full digital ecosystem.

Reporting to the Director of Marketing Strategy & Creative Experiences, this role partners closely with creative, content, analytics, and cross-functional teams to deliver campaigns that drive awareness, engagement, and measurable business impact.

Schedule:

Monday - Friday, hours per business needs

Benefits and perks for You!

• Medical, Dental, Vision insurance
• Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)
• Tuition discounts & reimbursement
• 401(k)
• Company Paid Time Off*
• Shift Differential
• DailyPay
• Pet Insurance
• Employee wellness and discount programs
• Benefits may vary by employment status

Responsibilities

• Leads the development and execution of integrated campaign strategies aligned to brand and business objectives
• Translates campaign goals into clear channel plans across paid, owned, and earned digital touchpoints
• Partners with creative and channel teams to ensure campaigns are cohesive, on-brand, and audience-centric
• Owns campaign timelines, briefs, and performance reporting
• Owns the strategy, execution, and optimization of paid digital media (e.g., search, social, display, and other performance channels)
• Manages budgets, targeting, testing, and optimization to maximize ROI and campaign effectiveness
• Partners with internal teams or agencies to continuously improve performance through data-driven insights
• Serves as the primary owner of the website and campaign landing pages, ensuring content, UX, and performance support marketing goals
• Partners with digital, UX, and analytics teams to optimize journeys, conversion paths, and user experience
• Maintains content governance, prioritization, and continuous improvement roadmap for web properties
• Owns the organization’s social media presence, including platform strategy, channel management, and editorial planning
• Leads social content strategy in partnership with creative and content teams to support campaigns, brand storytelling, and engagement goals
• Ensures consistent voice, messaging, and brand expression across all social platforms
• Leads strategy and execution for webinars and virtual programs as part of the broader campaign mix
• Partners with subject matter experts, creative teams, and channel owners to drive attendance and engagement
• Measures and optimizes webinar performance and downstream impact
• Defines KPIs and success metrics for campaigns and digital channels
• Analyzes performance data to generate insights and recommendations
• Uses learnings to refine strategies, improve execution, and inform future planning

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in digital marketing, campaign strategy, or integrated marketing roles
• Proven experience owning campaign strategy and execution across paid media, web, social, and digital programs
• Strong understanding of digital performance metrics, analytics, and optimization best practices
• Experience managing complex projects with multiple stakeholders and timelines
• Excellent communication, collaboration, and presentation skills
• Health care experience required

About Our Line Of Business

PharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer. Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in-class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success. For more information, visit www.pharmerica.com . Follow us on Facebook , Twitter , and LinkedIn .