The Challenge
Pet Food Express is a growing pet food retailer juggling loyalty programs, ecommerce, and in-store traffic. You'll own the data strategy that connects customer behavior to merchandising priorities—turning insights into growth initiatives that move the needle on acquisition, frequency, and LTV.
Your Mission
Audit current customer data infrastructure across loyalty, ecommerce, and campaigns; identify top 3 high-impact growth opportunities backed by segment analysis
Define quarterly marketing priorities aligned with merchandising roadmap and backed by customer behavior data
Establish baseline performance dashboards for CAC, LTV, visit frequency, and category penetration across customer segments
Lead first cross-functional campaign using customer insights (Merchandising, Digital, Creative) with clear success metrics
Launch 3+ data-driven growth initiatives targeting underpenetrated segments with measurable LTV and traffic impact
Build vendor co-marketing framework tied to Joint Business Plans (JBPs) and customer insights
Establish testing roadmap for marketing mix optimization across channels (in-store, digital, co-op); report on results
Deliver insights-driven customer segmentation model that informs personalized marketing and merchandising decisions
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per new customer acquired across channels against industry benchmarks for pet food retail.
Customer Lifetime Value (LTV)
Monitor average LTV by segment and cohort to measure success of retention and frequency initiatives.
Visit Frequency
Measure increase in shopping trips per customer per period as a leading indicator of engagement.
Category Penetration
Track percentage of customer base purchasing in key categories to identify growth opportunities and segment migration.
Campaign ROI
Calculate revenue generated per dollar spent on marketing campaigns, by channel and segment.
In-Store Traffic
Monitor traffic lift from marketing initiatives to correlate campaigns with store-level performance.
Tools & Stack
Your Team
Your Manager
Chief of Merchandising and Marketing
Current Team
Leadership of Integrated Marketing, Customer Marketing & Digital, and Creative teams; cross-functional partnerships with Merchandising, Visual Merchandising, and Store Operations
Not specified; appears to be backfill or newly created strategic role
The Package
Salary
$180K-$220K base
Remote
Hybrid: On-site at Concord, CA corporate headquarters weekly; must be within reasonable commuting distance
Benefits & Perks
Company Intelligence
Pet Food Express is a specialty pet food retailer operating physical stores and ecommerce channels. They operate a loyalty program and manage vendor partnerships to drive customer engagement and category growth.
Is This Role For You?
- You've led growth marketing or customer insights at a multi-channel retailer (brick-and-mortar + ecommerce) and can translate data into strategy
- You're comfortable analyzing customer behavior data and building actionable segmentation models—SQL and BI tools are your native language
- You thrive leading cross-functional teams (Marketing, Merchandising, Store Ops) and navigating competing priorities with data
- You're based in or near the Bay Area and want a hybrid role with real strategic impact on a growing retail brand
- You're fully remote or unwilling to commute to Concord, CA weekly—they're clear this is non-negotiable
- You're a demand-gen or paid-ads specialist expecting to avoid strategy and analytics work
- You've only worked in pure ecommerce or B2B SaaS and lack retail multi-channel experience
Interview Process
Recruiter Screen
Confirm location fit, review growth marketing background and retail/loyalty experience
Hiring Manager Interview
Deep dive on strategic approach to customer insights, past data-driven growth initiatives, and examples of moving metrics
Cross-Functional Panel
Likely conversations with Merchandising, Digital, and/or Creative leaders to assess collaboration and communication
Take-Home Case
Possible analysis exercise using sample customer data or campaign performance; build a growth strategy recommendation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.