The Challenge
Parse Biosciences is a $100M+ funded life sciences company trusted by 3,000+ labs globally. You'll architect their entire marketing technology ecosystem—from HubSpot automation to AI integration—directly driving pipeline growth and revenue attribution.
Your Mission
Audit current marketing tech stack, document all integrations, and establish baseline metrics across email, web, and social channels
Design and launch 3-5 high-impact automation workflows in HubSpot (lead nurturing, scoring, segmentation) targeting key customer personas
Implement centralized reporting dashboard consolidating pipeline data from HubSpot, analytics tools, and CRM—tied to marketing-influenced revenue
Evaluate and pilot 2 AI-powered marketing tools for workflow optimization and content personalization
Achieve 25%+ improvement in email engagement rates and lead-to-opportunity conversion through refined segmentation and personalization
Complete WordPress site audit; implement 3+ conversion rate optimization changes (landing pages, CTAs, page speed) targeting 15%+ traffic-to-lead lift
Build and execute first full ABM campaign for top 10 strategic accounts with dedicated nurturing sequences and account-level reporting
Establish AEO (Answer Engine Optimization) content strategy for Parse's product suite; achieve top 3 rankings on emerging AI search engines
KPIs You'll Own
Marketing-Influenced Pipeline Revenue
Track percentage of closed deals touched by marketing campaigns; tie back to automation workflows and channel performance.
Email Engagement Rate & Lead Score Correlation
Monitor open rates, click rates, and conversion lift by lead score segment to validate lead scoring model accuracy.
Website Conversion Rate by Page/Traffic Source
Measure visitor-to-lead conversion on key landing pages and content hubs; prioritize optimization based on traffic volume and intent.
Marketing Tech Stack ROI
Quantify time savings, lead quality improvements, and revenue lift from each tool (HubSpot, AI integrations, third-party APIs).
Lead-to-Opportunity Quality Score
Track sales team feedback on lead quality via HubSpot; refine scoring thresholds to reduce friction in handoff.
ABM Account Engagement & Pipeline Velocity
Measure engagement rate, opportunity creation rate, and deal cycle time for accounts in ABM programs vs. control cohorts.
Tools & Stack
Your Team
Your Manager
Director of Digital Marketing and Operations
Current Team
Not specified; cross-functional with sales, product, and content teams
New role or backfill not specified
The Package
Salary
$120K-$150K base
Remote
On-site (Seattle, WA headquarters in South Lake Union)
Benefits & Perks
Company Intelligence
Parse Biosciences is a Seattle-based life sciences company that invented transformative single-cell sequencing technology at University of Washington. With $100M+ in funding, their tools (Evercode, Trailmaker) are trusted by 3,000+ labs worldwide for cancer research, tissue repair, and immunology breakthroughs.
Funding
$100M+
Customers
3,000+ research labs globally
Is This Role For You?
- You're hands-on technical—comfortable building workflows, managing APIs, and diving into JSON configs—but think strategically about pipeline contribution
- You geek out on marketing automation and AI integration; HubSpot is your playground, not a mystery
- You can translate analytics into storytelling; execs want narrative, not just dashboards
- You're comfortable in B2B SaaS/science tech; complex sales cycles and long lead nurturing don't intimidate you
- You thrive on ownership; you'll be the single source of truth for how marketing technology drives revenue
- You need remote work flexibility; this is on-site Seattle, no exceptions
- You're purely a strategist who avoids hands-on execution (you'll be in HubSpot, WordPress, and APIs daily)
- You expect a large team; this is an individual contributor role with cross-functional collaboration, not headcount to manage
Interview Process
Recruiter Screen
Qualification call on marketing tech experience, HubSpot proficiency, and on-site feasibility.
Hiring Manager Interview
Deep dive with Director of Digital Marketing on automation strategy, tech stack philosophy, and specific campaign wins.
Technical Assessment
Likely hands-on exercise: review a workflow, recommend optimizations, or design a lead scoring model based on Parse's customer profiles.
Team Collaboration Round
Meet with sales ops and content team leads to assess cross-functional communication and problem-solving approach.
Final Round / Director of Operations
Leadership alignment on long-term tech strategy, compliance/privacy considerations, and reporting structure expectations.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.