The Challenge
PVA is the nation's leading nonprofit serving veterans with spinal cord injuries. You'll architect their entire digital fundraising engine—email, paid social, landing pages, SMS—turning donors into recurring supporters while coordinating across multiple development teams.
Your Mission
Audit current email, paid social, and donation funnel performance; identify top 3 conversion blockers and document baseline metrics
Establish standardized KPI framework across email, SMS, and paid channels; create monthly reporting dashboard
Map donor personas and segment eCRM lists; recommend retargeting strategy based on giving history and engagement
Onboard with Database Manager and external agencies; establish communication protocols and campaign review process
Launch 2-3 A/B tests on donation pages and email flows; target 15-25% lift in conversion rates
Develop and execute cohesive donor journey campaigns (acquisition, nurture, retention) across email and SMS
Reduce donor churn by 10% through automated lifecycle messaging and personalized ask strategies
Present quarterly digital fundraising trends report with 3+ actionable recommendations for competitive differentiation
KPIs You'll Own
Email Conversion Rate (Donation Click-to-Gift)
Track % of email recipients who complete a donation; target channel-specific benchmarks.
Cost Per Acquisition (CPA) by Channel
Paid social and email CPA; optimize spend allocation against lifetime donor value.
Donor Retention & Repeat Gift Rate
% of first-time donors converting to repeat givers within 12 months; measure email/SMS impact.
Landing Page Conversion Rate
% of traffic that completes donation form; iterate on UX and copy based on analytics.
SMS Engagement & ROI
Open rate, click rate, conversion rate for text campaigns; cost per dollar raised.
Tools & Stack
Your Team
Your Manager
VP of Development or Chief Development Officer (not specified)
Current Team
External agencies (creative/media), Database Manager, Direct Response team, Individual Giving team, Corporate Development team
New role or backfill (not specified)
The Package
Salary
$85K-$110K base
Remote
On-site, Washington DC National Office required
Benefits & Perks
Company Intelligence
Paralyzed Veterans of America (PVA) is the leading nonprofit organization serving veterans with spinal cord injuries and diseases, plus their caregivers. The organization operates nationally with a headquarters in Washington, DC and multiple regional service offices.
Customers
Veterans with spinal cord injuries/disease, caregivers, donors
Culture
Mission-focused, collaborative, values diverse backgrounds, impact-driven
Is This Role For You?
- You've managed email marketing, paid social, and digital fundraising budgets at scale (5+ years nonprofit or B2C experience)
- You're fluent in Salesforce Marketing Cloud, CRM platforms, and analytics dashboards—and you actually enjoy troubleshooting them
- You think like a strategist but execute like an operator: you design campaigns AND you QA them
- You're energized by mission-driven work and want to see your campaigns directly impact veteran services
- You thrive as the connective tissue between teams—your project management and communication chops are your superpower
- You need remote flexibility; this role is 100% on-site in DC
- You're uncomfortable with technical complexity (Salesforce, ad platform APIs, eCRM automation) or avoid learning new tools
- You prefer working in high-transaction B2C environments over the slower, relationship-based cycles of nonprofit fundraising
- You're looking for hands-off strategic work—this role requires you to be in the weeds with copywriting, QA, and data analysis
Interview Process
Phone Screen
Hiring manager discusses digital fundraising experience, Salesforce/eCRM fluency, and mission fit
Technical Case Study
You'll analyze sample campaign data and recommend optimizations (email, landing page, or paid social scenario)
Team Panel Interview
Meet Database Manager, Direct Response lead, and cross-functional development stakeholders
Leadership Interview
VP or CDO discussion on strategic vision and donor growth roadmap
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.