The Challenge
Origin & Story Coffee has built a product that works—hundreds of subscribers with strong retention. Now they need a founding team member to own the paid growth engine as they transition paid marketing in-house from their agency partner.
Your Mission
Shadow and fully document the current agency paid strategy; become proficient in the existing Meta ad account structure and performance baseline
Take ownership of Meta campaign management: assume control of all creative briefs, audience targeting, budget allocation, and daily optimization
Establish weekly performance reporting cadence tracking CPA, ROAS, conversion rate, and subscriber growth across all paid channels
Run 3-5 structured A/B tests on creative, copy, and audience segments to identify high-performing acquisition levers
Reduce customer acquisition cost (CPA) by 15-20% vs. agency baseline through testing and optimization
Scale paid ad spend profitably to $20K+ monthly while maintaining target ROAS and subscriber growth targets
Build and document a paid growth playbook documenting winning creatives, audiences, landing pages, and seasonal patterns
Expand beyond Meta into at least one new channel (Google, TikTok, or partnerships) with early performance data
KPIs You'll Own
Customer Acquisition Cost (CPA)
Cost per acquired subscriber; your north star for paid efficiency and profitability
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on ads; directly tied to your equity value and company profitability
Conversion Rate
Percentage of ad clicks that convert to paying subscribers; measure of landing page and creative fit
Monthly Subscriber Growth
New paid subscribers acquired from all channels; the metric that drives company valuation
Lifetime Value (LTV)
Total revenue per subscriber over their lifetime; you'll work with retention lead to optimize this
Tools & Stack
Your Team
Your Manager
Founding team (likely CEO/founder)
Current Team
External agency (transitioning out); in-house creative team; retention lead
New founding team member; backfill of paid marketing function in-house
The Package
Salary
Equity
Real ownership in company alongside founding team (equity-only, no cash compensation)
Remote
On-site required
Benefits & Perks
Company Intelligence
Origin & Story is a specialty coffee subscription featuring a different world-class roaster every month. Subscribers receive curated coffee, a documentary film about the roaster, brew guides, and grinder settings. The company is bootstrapped, pre-revenue-positive, with several hundred active subscribers and strong retention.
Funding
Bootstrapped
Customers
Several hundred active subscribers with strong retention
Culture
Founding team mentality: everyone here believes in the product and wants to own what they build. Direct ownership model, no corporate hierarchy.
Is This Role For You?
- You've managed $5K-$15K+ monthly Meta ad spend for DTC subscription or ecommerce brands and can show CPA and ROAS improvements
- You're energized by equity ownership and building from zero—you see paid growth as directly tied to your financial upside
- You're hands-on in Ads Manager: campaign structure, audiences, pixel/CAPI, A/B testing are second nature
- You have subscription, CPG, food & beverage, or specialty retail background that gives you context for this market
- You're comfortable owning ambiguity during an agency transition and learning a live ad account under pressure
- You need immediate cash compensation or health benefits—this is equity-only with no salary
- You prefer remote work; this role requires on-site presence for collaboration and learning during transition
- You're a campaign executor who needs prescriptive direction—this role demands strategic ownership and independent problem-solving from day one
Interview Process
Initial conversation
Discuss your paid acquisition experience, a specific DTC campaign you optimized, and your CPA/ROAS impact
Ad account audit
Walk through your current Meta Ads Manager setup; show how you structure campaigns, audiences, and reporting
Growth strategy discussion
How would you approach paid acquisition for a specialty subscription product? What metrics would you prioritize?
Founder conversation
Discussion about equity, founding team vision, product-market fit, and your role in scaling the subscriber base
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.