The Challenge
OFFER1 is revolutionizing residential real estate with AI and smart contracts—eliminating friction in offer management for agents and sellers. As Marketing Director, you'll architect the entire go-to-market strategy for a platform that's redefining how deals get done in a $2T+ industry.
Your Mission
Build and validate core GTM positioning and messaging framework across agent, broker, and seller personas
Establish HubSpot CRM architecture with automated lead nurture workflows and demand generation pipeline
Launch first integrated campaign (digital + social + PR) targeting top 50 metropolitan markets to generate initial agent adoption
Define and implement 8-10 key marketing KPIs with baseline metrics and reporting cadence
Achieve 2,000+ qualified leads in pipeline with <$150 CAC across digital and partnership channels
Drive 500+ agent sign-ups and measure activation metrics (time-to-first-offer, offer-completion rate)
Scale demand generation across 3+ channels (content, paid social, partnerships) with proven ROI >3:1
Establish OFFER1 as differentiated thought leader in proptech through 5+ third-party placements and industry partnerships
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per new agent or broker acquired across all marketing channels to optimize spend efficiency.
Pipeline Coverage Ratio
Maintain 3-4x pipeline coverage of annual revenue targets to ensure predictable growth.
Lead-to-Adoption Rate
Measure % of marketing-qualified leads that activate and complete first transaction within 60 days.
Brand Awareness & Share of Voice
Track proptech mentions, search volume, and sentiment vs. key competitors in target markets.
Marketing-Influenced Revenue
Attribute revenue impact across all touchpoints, not just last-click conversions.
Campaign ROI
Measure spend-to-revenue ratio for each major campaign initiative to optimize allocation.
Tools & Stack
Your Team
Your Manager
Likely CEO or Founder (not specified)
Current Team
Foundational hire—likely solo marketing initially, building team incrementally
New role—building marketing function from ground up
The Package
Salary
$90K-$150K base
Variable
Likely performance bonus tied to GTM milestones
Equity
Significant equity package (typical 0.5-2% for Director-level early-stage hire)
Remote
On-site required
Benefits & Perks
Company Intelligence
OFFER1 is a mobile-first proptech platform leveraging AI and smart contracts to eliminate inefficiencies in residential real estate offer management. The platform enables agents to negotiate offers seamlessly and sellers to maximize returns through competitive auction dynamics. They're positioning as a GTM revolution in a $2T+ industry dominated by legacy workflows.
Culture
Obsessed with innovation and accountability; committed to reimagining outdated industry with cutting-edge solutions
Is This Role For You?
- You've built go-to-market strategies from scratch in SaaS, proptech, or B2B tech—and you have case studies showing adoption and revenue impact
- You're fluent in AI-driven marketing tools (predictive analytics, automated campaigns, content generation) and actively experimenting with new platforms
- You thrive as a hands-on operator: you can do strategic thinking AND tactical execution (HubSpot automation, campaign management, content creation)
- You're excited by the real estate tech space and understand agent/broker/seller pain points deeply enough to craft compelling narratives
- You want significant equity upside and are betting your career on an early-stage company with real product-market potential
- You need remote work flexibility—this role is on-site only and requires deep collaboration with founding team
- You expect a fully staffed marketing team immediately—you're building the function, so solo execution for first 6+ months is required
- You're uncomfortable with ambiguity, fast pivots, and wearing multiple hats simultaneously in startup chaos
- You lack concrete GTM examples from previous roles—this requires demonstrated success, not theoretical knowledge
Interview Process
Screening call
Confirm GTM experience and AI fluency; discuss specific campaigns you've led and metrics achieved
GTM strategy case study
Present your approach to launching OFFER1 in 3 major markets; discuss positioning, audience segmentation, channel strategy
Founder/CEO conversation
Deep dive on vision, cultural fit, and your ability to own the entire marketing function independently
Execution simulation
Walk through how you'd set up HubSpot workflows, campaign analytics, and monthly reporting cadence
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.