The Challenge
Native Pet is scaling a vet-developed dog supplement brand across DTC, Amazon, and wholesale. You'll own the full growth engine—paid media, retention, and new channels—while proving how upper-funnel investment drives halo effects beyond last-click.
Your Mission
Audit current DTC channels (Meta, Google, TikTok) and identify 2-3 quick wins to improve CAC or ROAS by 15-20%
Map cross-channel halo effects: quantify how DTC paid media drives Amazon velocity and branded search lift
Build forecasting model for revenue, CAC, LTV, and payback periods across all channels
Establish baseline KPI dashboard: CAC, MER, LTV, repeat rate, subscription attach, and contribution margin
Scale DTC revenue by 25-35% while maintaining or improving unit economics and CAC payback
Launch and optimize 2 new growth levers (affiliate, influencer performance, or partnership channels)
Improve retention metrics: increase repeat purchase rate by 10-15% and subscription attach by 8-12% through lifecycle testing
Prove incrementality: demonstrate paid media's impact on Amazon, wholesale, and branded search demand; shift budget mix based on findings
KPIs You'll Own
CAC (Customer Acquisition Cost)
Cost per customer acquired across all DTC channels; target payback period 3-6 months.
LTV (Lifetime Value)
Total revenue per customer over lifetime; critical for subscription and repeat models.
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid media; baseline varies by channel.
Repeat Purchase Rate & Subscription Attach
% of customers who repurchase and % who convert to recurring subscription; drives LTV expansion.
Contribution Margin After Marketing
Gross margin minus marketing spend; true measure of profitability per customer.
Cross-Channel Halo Effect
Incremental demand driven on Amazon, wholesale, and branded search by DTC paid media investment.
Tools & Stack
Your Team
Your Manager
CMO
Current Team
Reports to CMO; likely inherits paid media, CRM/lifecycle, and affiliate/influencer teams
New role—building out growth function
The Package
Salary
$180K-$240K base
Variable
Likely 15-25% bonus tied to revenue and unit economics targets
Equity
Unknown; typical for VC-backed CPG is 0.1-0.5%
Remote
On-site (location: United States, specifics not provided)
Benefits & Perks
Company Intelligence
Native Pet makes vet-developed, clean-ingredient supplements for dogs. Fast-growing DTC brand built on trust and transparency. Scaling across DTC, Amazon, and wholesale channels.
Customers
Direct-to-consumer dog owners; wholesale and Amazon distribution
Culture
Transparency, data-driven, dog-first mission
Is This Role For You?
- You've scaled DTC revenue by 2-3x at a high-growth CPG, supplement, or pet brand
- You're obsessed with unit economics: CAC, LTV, payback periods, and contribution margin—not just revenue
- You can own full-funnel strategy: acquisition efficiency AND halo effects across channels
- You love building measurement rigor and using data to shift budget allocation weekly, not quarterly
- You've built or optimized lifecycle programs (email, SMS, subscriptions) that drive 20%+ repeat rates
- You optimize for ROAS or vanity metrics without understanding payback or true profitability
- You need a remote setup; this role is on-site and requires deep collaboration
- You're uncomfortable with P&L accountability or monthly forecasting pressure
- You're a specialist (paid media only, or CRM only) who doesn't think cross-channel
Interview Process
Initial Screen
30 min with recruiter: growth background, DTC experience, P&L ownership examples
Hiring Manager Interview
60 min with CMO: deep dive on growth strategy, channel mix, and cross-channel halo thinking
Case Study / Strategy Test
Audit Native Pet's current DTC performance (Meta, Google, TikTok) and present 3-month roadmap
Cross-Functional Round
30 min with Head of Ecom or Finance: discuss P&L, forecasting, and unit economics rigor
Leadership Round
30 min with CEO or CMO final: vision alignment and role scope confirmation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.