The Challenge
MidPen serves 20,000 residents across 130+ affordable housing properties in Northern California. You'll own their digital presence and be the voice connecting their mission-driven work to communities that need it most.
Your Mission
Audit current social channels, establish content calendar, and publish consistently across Facebook, Instagram, LinkedIn with branded guidelines
Analyze existing digital performance data and identify top-performing content types to inform strategy refinement
Train internal stakeholders on social best practices and establish approval workflows for faster content velocity
Launch one multi-channel digital campaign promoting MidPen's services or resident success stories
Grow social media followers by 25-40% and increase engagement rate by measurable baseline improvements
Establish SEO baseline and implement WordPress optimization to improve organic search visibility for key service pages
Develop and execute quarterly content themes aligned with company events and seasonal campaigns
Build internal content contribution system where departments submit assets; reduce dependency on single creator
KPIs You'll Own
Social Media Engagement Rate
Track likes, comments, shares, and click-through rates across all platforms monthly to measure audience interaction quality.
Follower Growth Rate
Monitor net follower acquisition and retention across Facebook, Instagram, LinkedIn as primary growth indicator.
Website Traffic & Conversion
Track organic sessions, pages per session, bounce rate, and lead form submissions from digital channels.
Content Production Velocity
Measure posts per week across channels, production time per asset, and internal approval turnaround time.
Campaign Performance
Measure reach, impressions, click-through rate, and conversions for paid and organic campaign initiatives.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Marketing team composition not detailed; you'll collaborate with departments across organization
New role or backfill not specified
The Package
Salary
$58K-$72K base
Remote
On-site in Oakland, CA East Bay Office; travel between properties and events required
Benefits & Perks
Company Intelligence
MidPen Housing Corporation is a leading non-profit affordable housing developer serving Northern California since 1970. They manage 130+ properties housing 20,000 residents and coordinate robust onsite support programs focused on social, economic, and racial equity.
Founded
1970
Customers
20,000 residents across 130+ properties in 12 Northern California counties
Culture
Mission-driven, equity-focused, Great Place to Work certified
Is This Role For You?
- You're fired up about non-profit mission and want your marketing to directly impact underserved communities
- You excel at social media strategy and can produce quality content across multiple platforms without hand-holding
- You're comfortable with WordPress and can analyze GA data to make informed strategic decisions
- You thrive in collaborative environments where you partner across departments to unlock insights
- You have a valid CA driver's license and reliable transportation for property/event travel
- You expect remote work or significant flexibility—this is on-site in Oakland with required property travel
- You're a specialist who wants to focus on one channel; this role spans social, web, video, and events
- You need advanced marketing tech stack (marketing automation, CRM integration); they're using WordPress and basic tools
Interview Process
Initial screening
Phone conversation about background, mission alignment, and digital marketing experience
Portfolio review
Share examples of social media campaigns, content you've created, and analytics you've tracked
In-person interview
Meet with marketing team and likely hiring manager to discuss strategy, tools, and cross-functional collaboration
References
Standard reference checks from previous marketing roles
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.