The Challenge
Master Builders Solutions is revolutionizing underground construction with innovative chemical solutions for tunnelling and mining. You'll own the global marketing strategy for this niche, technical sector—translating complex solutions into compelling value stories that drive demand across Europe.
Your Mission
Audit current marketing performance across UGC portfolio and establish baseline KPIs for product-level metrics
Develop and launch 2-3 key sales enablement assets (whitepapers, presentations, case studies) aligned with sales pipeline
Map regional marketing opportunities and identify top 3 conferences/events for 2026 participation and brand visibility
Build collaborative cadence with product, sales, and regional teams to align on market positioning and messaging
Execute and measure full-funnel demand generation campaign targeting 2-3 key European markets in tunnelling/mining
Establish quarterly marketing performance dashboards with clear attribution to sales pipeline and revenue targets
Launch thought leadership content series (blog, video, whitepapers) positioning Master Builders as innovation leader
Optimize marketing spend across channels with documented ROI recommendations and budget reallocation strategy
KPIs You'll Own
Campaign ROI
Track revenue influenced by marketing campaigns against spend to justify budget allocation.
Sales Pipeline Contribution
Measure qualified leads generated by marketing activities and their conversion rate to opportunities.
Content Engagement
Monitor downloads, views, and shares of sales enablement materials and thought leadership content.
Event Performance
Track lead generation, booth traffic, and post-event pipeline impact from conferences and seminars.
Brand Awareness Lift
Measure aided/unaided brand recall and perception shifts among key buyer personas in target markets.
Tools & Stack
Your Team
Your Manager
Global Director UGC
Current Team
Underground Construction Global Team with regional marketing support and cross-functional product/sales stakeholders
New role or expansion of existing UGC marketing function
The Package
Salary
€55K-€75K base
Remote
On-site in Lisses, Île-de-France, France
Benefits & Perks
Company Intelligence
Master Builders Solutions is a chemical solutions provider revolutionizing the underground construction industry with innovative, sustainable products for tunnelling and mining. Operating with a European base and global reach, the company partners with major infrastructure and mining projects across the world.
Customers
Tunnelling and mining contractors, infrastructure projects
Culture
Empowering, ownership-driven, innovation-focused, sustainability-conscious
Is This Role For You?
- You have 5-8 years B2B marketing experience with proven success in demand generation and sales funnel building
- You understand underground construction/tunnelling/mining markets and can translate technical specs into buyer value
- You're analytical, comfortable with marketing metrics, and can translate data into actionable optimization strategies
- You're based in or willing to relocate to France and comfortable working on-site at the Lisses office
- You need full remote flexibility—this is 100% on-site in France
- You lack B2B marketing experience or have only worked in consumer/e-commerce channels
- You're uncomfortable with highly technical/niche sectors or prefer fast-moving consumer brands
- You don't speak fluent English or have limited European language skills for regional collaboration
Interview Process
Initial screening
Phone/video call with recruiter to assess background in UGC/construction marketing and English fluency
Marketing case study
Take-home or live assignment: develop positioning and go-to-market strategy for a tunnelling or mining solution
Stakeholder interviews
Meetings with Global Director UGC, product leads, and regional sales teams to evaluate collaboration fit
Final interview
Deep-dive with hiring manager on strategic vision, metrics-driven approach, and 90-day plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.