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Manager, Digital Marketing

Mariner • Overland Park, KS

Growth MarketingSemi-seniorOn-siteFull time$65K - $85K
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Digital Marketing ManagerContent ManagementOn-site$65K-$85KEnterprise

The Challenge

Mariner is looking for a hands-on digital marketing manager to own their web, social, and email presence across enterprise channels. You'll be the connective tissue between creative, campaigns, and compliance—building digital experiences that actually move the needle.

Your Mission

First 3 Months
1

Audit and document current digital workflows across web, social, and email platforms; identify gaps and create standardized processes

2

Establish content calendar and publishing rhythm for corporate social channels with 100% on-brand compliance

3

Train 2-3 cross-functional teams on CMS best practices and social media guidelines; measure adoption

4

Execute 4+ integrated digital campaigns (web + social + email) supporting paid media initiatives

By 6 Months
1

Reduce website content update time-to-publish by 40% through optimized workflows and team enablement

2

Achieve 95%+ social media compliance score across all corporate channels with documented audit trail

3

Build scalable email campaign templates in Salesforce Marketing Cloud; execute 12+ campaigns with tracked engagement

4

Establish digital performance dashboard tracking web traffic, social engagement, email metrics tied to campaign goals

KPIs You'll Own

Website Content Update Velocity

Time from approval to live deployment; target 48-hour turnaround for standard updates.

Social Compliance Score

Percentage of posts meeting brand and regulatory guidelines; track monthly.

Campaign Asset Completion Rate

% of digital campaign components (landing pages, social assets, emails) delivered on-time.

Email Engagement Baseline

Open and click-through rates across deployed campaigns; establish benchmarks against industry.

Tools & Stack

Adobe Experience ManagerWordPressHootsuiteHearsay SocialSalesforce Marketing CloudGoogle AnalyticsFigma

Your Team

Your Manager

Director of Marketing or VP of Marketing (not specified)

Current Team

Cross-functional collaboration with creative, copy, and campaign teams; no direct reports mentioned

Backfill or new role unclear from posting

The Package

Salary

$65K-$85K base

Remote

On-site in Overland Park, KS

Benefits & Perks

Progressive growth opportunities and professional development
Community involvement and giving-back culture
Cross-functional collaboration with integrated marketing teams
Hands-on ownership of enterprise digital platforms

Company Intelligence

Mariner is an enterprise-focused company with distributed teams across associates and corporate functions. They're building out scalable digital marketing operations with emphasis on brand compliance and coordinated campaign execution.

Culture

Values progressive opportunity, active professional nurturing, and community engagement.

Is This Role For You?

For You If
  • You love systems thinking—building workflows and processes that let teams move faster without sacrificing quality
  • You're deeply fluent in CMS platforms (AEM, WordPress) and social tools; you can troubleshoot, not just delegate
  • You thrive on compliance and accuracy; brand guidelines and regulatory requirements energize rather than frustrate you
  • You enjoy mentoring and training peers; you see enabling others as part of your impact
Won't Work If
  • You want to own strategy and P&L; this is execution-heavy with limited analytics ownership
  • You need flexibility; this is 100% on-site in Overland Park with no remote option
  • You're burned out on content calendar management and social posting; that's the core of this role

Interview Process

1

Initial Screen

Phone call with recruiter on background, CMS experience, and social media management specifics.

2

Skills Assessment

Likely technical screen on WordPress/AEM workflows, Salesforce Marketing Cloud, and compliance scenarios.

3

Manager Interview

Deep dive on digital marketing initiatives, process optimization, and cross-functional collaboration examples.

4

Team Roundtable

Meet with creative, copy, and campaign teams to assess fit and cultural alignment.

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

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